Accurate information promoting system and method based on social network

Abstract

The invention provides an accurate information promoting system and method based on a social network. The system comprises a product information and public opinion information receiving module, an information publishing and broadcasting module, a public opinion information search module, an information data analysis module, an information covering and guiding module and a management control module. By collecting product or public opinion information submitted by customers, the system intelligently analyzes and sets keywords; a web spider retrieves users matched with the keywords of the social network and accurately pushes the service information one by one, and the accurate matched user automatically broadcasts the specific information; and the system provides public sentiment early warning according to a set warning line and implements an information covering and public opinion guide function. The system uses an accurate search technique and extracts, analyzes, gathers and applies huge amounts of information data to accurately lock the potential buyer users according to the product or service needs of a merchant, and the accurate, high-efficiency and cheep promoting effect of the social network era is realized.

Description

technical field [0001] The invention belongs to the technical field of the Internet, and specifically relates to social network application technology, in particular to a social network-based accurate information promotion system and method. Background technique [0002] The Internet is a platform that provides users with information promotion services. At present, there are mainly three types of information promotion methods on the Internet: information promotion based on search engines, online information promotion, and blog-based information promotion. The three have the following obvious disadvantages: [0003] (1) Information promotion based on search engines is to present the information content through the customer's webpage. If customers want to promote information on search engines, the prerequisite is to establish their own website, which restricts most companies without websites to promote product service information on search engines. Many small and medium-size...

AI Technical Summary

Problems solved by technology

Individual differences and interest preferences of information audiences are not considered, so information is often pushed to unwanted users, and even unpredictable harassment occurs, resulting in users' dissatisfaction with network information promotion services.

[0005] (3) Information promotion based on blogs is to publish product and service information of enterprises by registering enterprise blog accounts. However, due to the diary nature of blogs, it is impossible to write only a few dozen words for each promotional information. It is difficult to say that it is difficult to publish product and service information frequently

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