Message push server and method

A message push and server technology, applied in the field of network communication, can solve the problems of inaccurate positioning, user interference, waste of network resources, etc., and achieve the effect of improving accuracy, reducing interference and reducing occupation.

Inactive Publication Date: 2013-03-20
BEIJING QIHOO TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This kind of recommendation scheme, when the number of users is small and the number of applications installed by users is limited, often has the situation of inaccurate positioning, that is, the recommendation message will be sent to users who are not interested in the content of the message, resulting in network resources. waste and disruption to users

Method used

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Examples

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Embodiment Construction

[0057] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0058] figure 1 shows a schematic diagram of the module structure of the message push system according to an embodiment of the present invention, as figure 1 As shown, the system 1 includes: a message push server 100 , a data server 200 , and a third-party server 300 or a message editing background 400 . The message push server 100 is also connected to multiple clients 2 for pushing messages to corresponding clients 2 .

[0059] ...

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PUM

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Abstract

The invention discloses a message push server and method. In a system, the message push server comprises a data extraction unit, a marking unit, a message matching unit and a push unit, wherein the data extraction unit extracts a user ID (Identity) accessing a corresponding website and access data from a data server; the marking unit sets a corresponding type label for the user ID according to the access data of the corresponding website accessed by the user ID; the message matching unit receives a notice message sent by a third-party server or a message editing background and matches a target user group according to the notice message to obtain a target type label corresponding to the user ID in the target user group; and the push unit sends the notice message to a client corresponding to the user ID set with the target type label. With the adoption of the message push server and method, the positioning accuracy in a notice message sending process is improved, the occupancy of network resources in the notice message sending process is reduced, and the interference of the notice message with a non-demand user is reduced.

Description

technical field [0001] The invention relates to the technical field of network communication, in particular to a message push server and method. Background technique [0002] In the prior art, messages are often sent to users based on the applications they have installed, so as to recommend them to install similar applications. This kind of recommendation scheme, when the number of users is small and the number of applications installed by users is limited, often has the situation of inaccurate positioning, that is, the recommendation message will be sent to users who are not interested in the content of the message, resulting in network resources. waste and disruption to users. Contents of the invention [0003] In view of the above problems, the present invention is proposed to provide a message push server and method that overcome the above problems or at least partially solve the above problems. [0004] According to one aspect of the present invention, a message pus...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08
Inventor 付黎
Owner BEIJING QIHOO TECH CO LTD
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