A method and device for providing search results

Abstract

The invention aims to provide a method and equipment for providing searching results. Specifically, the method includes the following steps: confirming the presented user cluster from one or more presented user clusters as per second preferred key word matching type characteristic information of a target presented user; confirming first user category information of a target presented user as per the presented user cluster to which the target presented user belongs; confirming the preferred key word matching type corresponding to the target presented user as per the first user category information; and providing the user corresponding to the query sequence with searching results corresponding to the target presented information and the query sequence if the query sequence is matched with the presented key word corresponding to the target presented information of the target presented user. Compared with the prior art, the invention has the advantages that whether the target presented information and the searching results are provided can be judged through confirming the preferred key word matching type of the target presented user, and target presented information and the searching results can be provided effectively, so that the information presenting efficiency and the information acquisition efficiency can be improved.

Description

technical field [0001] The invention relates to the technical field of network communication, in particular to a technology for providing search results. Background technique [0002] At present, with the development of Internet technology and the penetration of Internet applications into users' study, work and life, network presentation, that is, presenting information to corresponding network users through the network, is due to its outstanding information presentation efficiency, information acquisition efficiency and resources. Utilization has been favored and valued by more and more presentation users and network users. For example, the presence (presence) service in 3GPP uses a certain communication method to acquire presence information in real time and present it to target users. For another example, when a network user enters a certain query sequence to perform a network search, the search engine not only provides conventional search results, but also provides the ...

AI Technical Summary

Problems solved by technology

However, due to the fact that the actual presentation users vary greatly, and there are many factors that affect the preferred keyword matching type of the presentation user, how to determine the preferred keyword matching type of the target presentation user to improve the efficiency of information presentation is still quite challenging

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