Method and device for offering matched product based on correlation degree between products

A related degree and product technology, applied in the direction of instruments, calculations, electronic digital data processing, etc., can solve the problems of inability to reflect product relevance, low degree of relevance, irrelevant degree of relevance, etc., to ensure the quality of e-commerce services and improve accuracy The effect of speed and performance optimization

A related degree and product technology, applied in the direction of instruments, calculations, electronic digital data processing, etc., can solve the problems of inability to reflect product relevance, low degree of relevance, irrelevant degree of relevance, etc., to ensure the quality of e-commerce services and improve accuracy The effect of speed and performance optimization

CN103093369AActive Publication Date: 2013-05-08ALIBABA GRP HLDG LTD

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  • Method and device for offering matched product based on correlation degree between products
  • Method and device for offering matched product based on correlation degree between products
  • Method and device for offering matched product based on correlation degree between products

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Experimental program
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Embodiment Construction

[0043] In view of the defects of the prior art, in order to accurately determine the collocation relationship between products based on the degree of correlation between products, in the embodiment of the present invention, when determining the collocation relationship between products, a set duration (such as one season, one (during discount activities, etc.) to determine the transaction set, so that on the one hand, it effectively solves the formation of the transaction, and on the other hand, it also improves the potential probability of correlation between the products contained in the transaction; secondly, in On the basis of the absolute support degree, a correlation measure (such as a cosine measure) is introduced to represent the correlation between products. Preferably, in this embodiment, any two parameters, such as the degree of correlation between parameter A and parameter B ( Taking the cosine measure as an example) is defined as:

[0044] (Number of transaction s...

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Abstract

The invention relates to the field of electronic commerce and discloses a method and a device for offering a matched product based on correlation degree between products. The method and the device for offering the matched product based on the correlation degree between the products are used for improving accuracy of the recommended matched product when a user selects one product. Namely, when the matched product of the targeted product selected by the user is determined, an affair assembly is determined based on the setting time length so that on one hand, effectiveness of formation of affairs is guaranteed and on the other hand, relevance, between the products, contained in the affairs is guaranteed. In the process of calculating the absolute support degree of monomial set and multinomial set of the products, correlative detection is introduced to compensate statistics property shortage of the absolute support degree so that when the best matched relationship between products is determined based on the correlation degree of the products, the accuracy of the matched product determined in effectively improved, and therefore when the matched product of the targeted product is shown to the user, the accurate matched product is offered in time to the user by an electronic commerce website based on requirements of the user, and electronic commerce service quality is effectively guaranteed.

Description

technical field [0001] The invention relates to the field of electronic commerce, in particular to a method and device for providing matching products based on the degree of correlation between products. Background technique [0002] With the increasing popularity of e-commerce applications, related e-commerce websites have also achieved unprecedented development. Under the prior art, when a user selects (for example, browses, purchases, or collects) a product on a webpage of an e-commerce website, the e-commerce website will recommend a matching product (also known as a product) that has the best correlation with the selected product in the website to the user. It is called the best matching product), so that it is convenient for users to discover and purchase products related to their purchase intention at one time, thereby reducing the user's operation time, improving the transaction processing efficiency of e-commerce websites, and improving the service quality of e-comm...

Claims

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Application Information

Patent Timeline
08 May 2013
Publication
CN103093369A
IPC
G06Q30/02; G06F17/30
Inventors
张伟