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Method and apparatus for targeted advertisement delivery

An advertising and user technology that can be applied to services based on location information, services based on specific environments, transmission systems, etc., and can solve the problems of wasting vehicle occupant time, detracting from driving experience, and wasting money.

Inactive Publication Date: 2013-08-14
FORD GLOBAL TECH LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Not only is this a waste of advertiser money, it's a waste of vehicle occupant time
It can even detract from the driving experience and cause distress
[0003] Even though the product in question may have a normal appeal to some people, there is a lot to consider about aging

Method used

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  • Method and apparatus for targeted advertisement delivery
  • Method and apparatus for targeted advertisement delivery
  • Method and apparatus for targeted advertisement delivery

Examples

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Embodiment Construction

[0020] As required, specific embodiments of the invention are disclosed herein; however, it is to be understood that the disclosed embodiments are merely exemplary of the invention which may be embodied in various and alternative forms. The figures are not necessarily to scale; some features may be exaggerated or minimized to show details of particular components. Therefore, specific structural and functional details disclosed herein are not to be interpreted as limiting, but merely as a representative basis for teaching one skilled in the art to variously employ the present invention.

[0021] figure 1 An exemplary block topology of a vehicle-based computing system (VCS) 1 for a vehicle 31 is shown. An example of such a vehicle based computer system 1 is the SYNC system manufactured by the Ford Motor Company. A vehicle provided with a vehicle-based computing system may include a visual front-end interface 4 located in the vehicle. The user can also interact with the interf...

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Abstract

A computer implemented method includes retrieving one or more data elements relating to user shopping habits. The method also includes identifying one or more merchants along a route corresponding to the one or more data elements. The method further includes identifying at least one advertisement for at least one of the one or more merchants. Also, the method includes presenting the advertisement to a vehicle occupant, as a vehicle moves within a perimeter of a merchant for which an advertisement has been identified.

Description

technical field [0001] The illustrative embodiments relate generally to methods and apparatus for targeted advertisement delivery. Background technique [0002] Billions of dollars are spent each year on marketing, advertising, consumer surveys, coupon mailings, and countless other types of product placement, all with the goal of reaching consumers who will later purchase the desired product. Of course, much of this material is wasted on people who don't care. Adults without young children are likely not interested in baby food. People who don't drink don't care about beer ads. This wastes not only the advertiser's money, but also the time of the vehicle occupants. It may even detract from the driving experience and cause distress. [0003] Even though the product in question may have normal appeal to some people, there are a lot of issues to consider about timeliness. An ad about ice cream at 7:00 AM is nearly impossible (at least at this time) to entice a user to veer...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04W4/021H04W4/40
CPCH04W4/04H04W4/046G01C21/00G06Q30/02H04L67/12G06Q30/0266H04L67/306H04W4/021G01C21/3697H04W4/40G06Q30/0255
Inventor 佩里·罗宾逊·麦克尼尔刘忆民奥莱格·由里维奇·古斯京马克·斯肯德
Owner FORD GLOBAL TECH LLC
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