Methods for improving the performance of fabric wrinkle control compositions

a technology of wrinkle control and composition, applied in the field of fabric wrinkle control composition, can solve the problems of not enjoying the status of a product, difficult to locate wrinkle control products such as wrinkle outTM, and limited marketing and distribution, and achieve the effects of improving the performance of a consumer wrinkle control composition, being well-dispersed, effective, and affordabl

Inactive Publication Date: 2005-05-12
THE PROCTER & GAMBLE COMPANY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0009] The present invention provides methods for improving the performance of a consumer wrinkle control composition by making the composition available to the consumer and providing information to the consumer concerning the use of the composition to control wrinkles in fabrics without the application of heat. The compositions useful in the present invention are essentially water together with optional ingredients such as perfume, starch and others. The compositions are preferably stable, well dispersed, more preferably translucent, and even more preferably clear. Information may be provided by teaching educational elements and disseminating educational elements to consumers in an efficient, effective, and affordable manner as well as techniques for heightening consumer awareness of the product. The information that is provided to the consumer concerns the use of the composition to remove or control wrinkles in fabrics without the application of heat. In addition, the information can include instructions for the proper use of the product, the product's effectiveness, the appearance of the fabric in the finished state after treatment, instructions on how the product can be incorporated into the consumer's everyday habits and lifestyles, the additional non-wrinkle benefits that may be achieved with the product and how the composition can be effectively and safely used by most members of the consumer's household.
[0010] The present invention also relates to methods for improving the performance of wrinkle control compositions that are incorporated into containers having a spray dispenser to create an article of manufacture that can facilitate treatment of fabrics and/or fabric surfaces with said compositions containing wrinkle control agent and other optional ingredients at a level that is effective, yet is not discernib

Problems solved by technology

It is highly priced with limited marketing and distribution.
Other wrinkle control products, such as Wrinkle Out™, are also difficult to locate even in traditional distribution channels.
These products have not moved beyond the status of niche products and clearly do not enjoy the status of a product that is kept close at hand and is used in everyday life in the manner of a body deodorant, laundry detergent, fabric softener, or toilet paper.
Other wrinkle contr

Method used

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  • Methods for improving the performance of fabric wrinkle control compositions
  • Methods for improving the performance of fabric wrinkle control compositions
  • Methods for improving the performance of fabric wrinkle control compositions

Examples

Experimental program
Comparison scheme
Effect test

example 1

[0645] Example 1 teaches the consumer to treat a shirt using a ‘hang and spray’ methodology. The consumer is instructed in methods as follows. Hang the shirt up (or suspend the shirt in some other way, such as pinning to a clothesline). If desired, a towel can be placed on the floor to catch any composition that falls on the floor, such as over sprays. Also, if desired, the shirt can be hung in the bathroom and sprayed over the tub to catch over spray. If the tub is used to catch over spray, it should be rinsed after use to prevent accidental slipping. Pick up the wrinkle control composition and set the triggering mechanism to the open or on position. Hold the sprayer 8-9 inches from the front of the shirt. Spray the shirt from top to bottom in a sweeping motion using 8-9 full strokes from the wrinkle spray package. Sleeves and collars receive 1-2 full strokes from the wrinkle spray package. The shirt should appear damp, but not wet. Grab the shirt with both hands at the top and at ...

example 2

[0646] Example 2 teaches consumers to smooth wrinkles out of garments or fabrics as these is sit on a surface that is preferably flat and preferably horizontal. Place a towel or other item on the site where the fabric will be sprayed, to catch over spray, if desired. If desired, a towel or other item can also be placed on the floor to catch over spray. Spread the fabric onto the flat surface. Pick up the wrinkle control composition and set the triggering mechanism to the open or on position. Hold the sprayer 8-9 inches from the front of the fabric. Spray the product over the surface using a sweeping motion. Typically, it is useful to start at the top of the fabric and spray across the fabric in a sweeping motion and then gradually move down to the bottom of the fabric. While sweeping across the fabric, one full stroke from the sprayer should be administered at least at about every six inches. The fabric should appear damp but not wet. To smooth, slide hands over the shirt using ligh...

example 3

[0647] Example 3 is intended to teach consumers to treat household fabrics in their typical environment. After the household fabric is washed or whenever it becomes wrinkled through use, the wrinkle control spray can be used to remove wrinkles while the household fabric remains in its typical environment. This saves the time of removing the household garment from its typical environment and finding someplace else to treat the household fabric that has enough space to make the process convenient. Curtains can be treated while these hang on the wall. First close the curtains. Next set the wrinkle composition sprayer to open or on. Spray composition on the curtains using full strokes. Start at the top and sweep the spray downward spraying at least at each six inch interval and then move horizontally to the next part of the curtain spraying in a sweeping motion up and down the curtain until the entire curtain is treated. Alternately, start at the top of the curtain and spray horizontall...

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Abstract

The present invention provides methods for improving the performance of a consumer wrinkle control composition by making the composition available to the consumer and providing information to the consumer concerning the use of the composition to control wrinkles in fabrics without the application of heat. Information may be provided by teaching educational elements and disseminating educational elements to consumers in an efficient, effective, and affordable manner as well as techniques for heightening consumer awareness of the product. The information that is provided to the consumer may concerns the use of the composition to remove or control wrinkles in fabrics without the application of heat, instructions for the proper use of the product, the product's effectiveness, the appearance of the fabric in the finished state after treatment, how the product can be incorporated into the consumer's everyday habits and lifestyles, additional non-wrinkle related benefits that may be achieved with the product and how the composition can be effectively and safely used by most members of the consumer's household. Also provided are methods for prolonging or extending the useful life of fabric items that require frequent and repeated laundering processes and that are prone to cause incremental damage to fabric fibers. The useful life of such fabric items is prolonged by enabling the item to be revitalized or renewed for rewear without laundering, thus reducing the number of launderings and the resulting damage to fabric fibers over a given period of time.

Description

CROSS REFERENCE TO RELATED APPLICATION [0001] This application claims the benefit of U.S. Provisional Application No. 60 / 230,859, filed on Sep. 7, 2000.TECHNICAL FIELD [0002] The present invention relates to methods for improving the performance of compositions comprising waster and optional ingredients for removing wrinkles from fabrics, the compositions being packaged with a dispenser as an article intended for distributing said compositions. Said methods accomplish several purposes including the teaching of information that is critical to improving product performance and its acceptance. The methods are also related to the extension of the useful life of clothing items when treated with such compositions. The methods also encompass techniques to mass market compositions in ways that heighten the awareness of such products both with traditional and non-traditional consumers via traditional and non-traditional marketing approaches and by distributing products through non-traditiona...

Claims

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Application Information

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IPC IPC(8): D06M10/00D06M13/00D06M13/144D06M15/03D06M15/11D06M15/263D06M15/643D06M15/647D06M23/06
CPCD06M7/00D06M13/005D06M15/11D06M2200/40D06M15/647D06M23/06D06M2200/20D06M15/643
Inventor FRANKENBACH, GAYLE MARIETRINH, TOANEPSTEIN, DANIEL KALMANSCHMIDT, KRISTIN LYNNEALWART, TODD STEPHENBOEHM, ELISE MARIEDINNIWELL, ALAN ROBERTTURNER, WENETTA MARIEMCDONELL, MATTHEW JAMESWITTMAN, STEVEN EUGENEWOELKER, SUZANNE KIMBERLYBEHRENS, CARLOS HENRIQUEDAVIS, RICHARD MARK
Owner THE PROCTER & GAMBLE COMPANY
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