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Ad pushing method, device and system

A technology for advertising push and equipment, which is applied in the direction of entertainment, etc., can solve problems such as inability to obtain immediately, reduce the value of advertising push, and untimely update of advertising push, so as to achieve the effect of improving efficiency and quality

Active Publication Date: 2014-01-29
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In the prior art, obtaining the geographic location information of the user is periodic. Therefore, when the geographic location of the user changes, the existing technology cannot immediately obtain the latest geographic location information of the user and push the latest user location information. Advertisements associated with geographical location information, resulting in untimely advertisement push updates, reducing the value of advertisement push

Method used

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  • Ad pushing method, device and system
  • Ad pushing method, device and system
  • Ad pushing method, device and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0072] An embodiment of the present invention provides an advertisement push method, see figure 1 , the method includes:

[0073] Step 101: Receive Radius Accounting Request (Remote Authentication Dial In User Service Accounting Request, the accounting request of the remote user dial-in authentication system) information, the Radius Accounting Request information is sent by the Radius server or gateway, and the Radius Accounting Request information carries Geographic location information, user IP (Internet Protocol, Internet Protocol) address. It should be noted that the Radius server refers to a server supporting the Radius protocol, and is also called an AAA (Authentication, Authorization, Accounting, verification, authorization, and accounting) server. Radius Accounting Request is a request message sent by the gateway to the Radius server. In the embodiment of the present invention, the advertisement push server has two ways to receive the Radius Accounting Request informa...

Embodiment 2

[0079] An embodiment of the present invention provides an advertisement push method, see figure 2 , the method includes:

[0080] Step 201: Receive Radius Accounting Request information, the Radius Accounting Request information is sent by the Radius server or gateway, and the Radius Accounting Request information carries geographic location information, user IP address, and user identification. The geographic location information may be cell information, base station information or gateway address.

[0081] Specifically, in the above process of receiving Radius Accounting Request information, it mainly involves user equipment, advertisement push equipment (see Embodiments 3, 4, and 5), a gateway, and a Radius server; wherein, the gateway is used to connect to the user equipment, and the user The device is connected to the Internet; the Radius server is used to perform AAA authentication on the user device when the user device is connected to the Internet.

[0082] Combine ...

Embodiment 3

[0115] An embodiment of the present invention provides an advertisement pushing device, which can be applied to the method in Embodiment 1 or Embodiment 2. The device can be a server or a personal computer. see Figure 4 , the device consists of:

[0116] The receiving module 301 is used to receive the Radius Accounting Request information, the Radius Accounting Request is sent by the Radius server or the gateway, and the Radius Accounting Request information carries geographic location information and user IP address;

[0117] The obtaining module 302 is used to obtain geographical location information and an IP address according to the Radius Accounting Request information; the geographical location information can be cell information, base station information, gateway address, or area information;

[0118] An execution module 303, configured to acquire advertisement push information associated with geographic location information according to an advertisement push strateg...

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PUM

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Abstract

The embodiments of the invention provide an ad pushing method, device and system, and relate advertizing filed. The method includes the steps of receiving accounting request information from a remote authentication dial-in user service (RADIUS), wherein the accounting request information is sent by a RADIUS server or gateway; obtaining geographic information, user 's ip address according to the accounting request information; obtaining relates ad pushing information according to ad push strategy and the geographic information; and sending the obtained ad pushing information to the user 's ip address. The device comprises a receiving module, an obtaining module, an executing module and a sending module. The system comprises an ad pushing device, a RADIUS server and a gateway. Ad is pushed based on geographic information obtained according to the RADIUS accounting request, thereby overcoming the problem that ad pushing can not be updated according to change of geographic information and improving ad pushing efficiency and quality.

Description

technical field [0001] The invention relates to the field of advertisement delivery, in particular to an advertisement pushing method, device and system. Background technique [0002] Advertisement, as an important means of publicizing products, is affecting our lives through media such as TV, newspapers, and the Internet. With the development of mobile Internet and smart terminals, smart phones have gradually become an important platform for advertising. [0003] There is an existing advertisement pushing technology based on mobile terminals targeting smart phones: according to the current geographic location information of the user, push the advertisement content associated with the geographic location information to the user. Specifically, the geographical location information of the user is obtained according to the periodic positioning of the GPS (Global Positioning System, Global Positioning System), and the association between the geographical location information of...

Claims

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Application Information

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IPC IPC(8): A99Z99/00
Inventor 周荣
Owner HUAWEI TECH CO LTD
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