Method and device for determining pushed information

A technology for pushing information and user information, which is applied in the field of electronic information, can solve the problems of wasting network resources, not being able to effectively push users, and recommending data that cannot fully meet users, etc., to speed up the sorting process, reduce the amount of data sent, and the number of small Effect

Inactive Publication Date: 2014-06-04
ALIBABA GRP HLDG LTD
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  • Summary
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  • Description
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AI Technical Summary

Problems solved by technology

[0010] This application provides a method and device for determining push information. The method and device provided by this application are used to solve the problem that the recommendation data obtained in the prior art cannot fully meet the needs of users at the time, and in this case it will be wasted A large number of network resources send meaningless recommendation data and cannot effectively push the recommendation data exactly needed by users

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  • Method and device for determining pushed information
  • Method and device for determining pushed information
  • Method and device for determining pushed information

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Embodiment Construction

[0025] An embodiment of the present application provides a method for determining push information, the push information is data information describing push objects, and the method includes: when it is detected that a user browses any webpage content, according to pre-stored user information and / or webpage content The information determines the reference push object; determines at least one object cluster corresponding to the reference push object, and the object cluster is a plurality of push objects obtained by performing a clustering algorithm using the text correlation value and the behavior correlation value of the push object A collection; wherein, the text relevance value of the push object is obtained according to the text introduction information corresponding to the push object, the behavior correlation value of the push object is obtained according to the user's operation behavior on the push object, and according to the corresponding value of each push object in the ...

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Abstract

The invention discloses a method and device for determining pushed information. The pushed information is data information for describing a pushed object, the method comprises the steps of determining a reference pushed object according to user information and / or website content information when detecting that a user browses website contents; determining at least one object cluster corresponding to the reference pushed object, wherein the object cluster is a set of a plurality of pushed objects obtained through the clustering algorithm of a text correlation value and a behavior correlation value of the pushed objects; obtaining a target key word corresponding to at least one object cluster, and obtaining the pushed information from a information pushing system according to the target key word. The method and device for determining the pushed information can improve the consistency of the pushed information and the potential requirement of a user and improve precision of information pushing.

Description

technical field [0001] The present application relates to the field of electronic information technology, and in particular to a method and device for determining pushed information. Background technique [0002] At present, the network system will actively obtain some data to recommend to the user according to the user's network behavior. In addition to feedback to users, the search engine will also obtain query results corresponding to the search keywords from the information push system or other systems according to the received search keywords, and actively push the query results to users as recommended data . However, because the existing information push system includes a large amount of data, it is very difficult to search for recommended data closely related to the user's search keywords. In the existing technical solutions, if the correct recommended The main problem with data is how to obtain accurate keywords. [0003] In the prior art, corresponding to differe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06F17/27
CPCG06F16/9535
Inventor 杨志雄苏煜邓中华
Owner ALIBABA GRP HLDG LTD
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