In-text advertisement releasing method and system based on deep semantic mining

A technology of semantic mining and advertisement publishing, applied in the field of advertising, it can solve the problems of full web pages, insufficient depth of semantic mining, inferior advertisements, etc., and achieve the effect of precise positioning.

Active Publication Date: 2014-06-11
沈之锐
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Although internal text advertisements have many advantages, there are great shortcomings in domestic Chinese-oriented internal text advertisements
Especially at present, it is still impossible to accurately analyze the content of the page according to the semantics, so the current technology is to publish all the words related to the advertiser as advertisements. ads, greatly degrading the user experience
This is also the direct reason why internal text advertising has not been developed on a large scale; the biggest technical bottleneck faced by the internal text advertising system is that it is impossible to make advertisements relevant to the context of the article content,

Method used

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  • In-text advertisement releasing method and system based on deep semantic mining
  • In-text advertisement releasing method and system based on deep semantic mining
  • In-text advertisement releasing method and system based on deep semantic mining

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0069] Such as figure 1 with figure 2 As shown, the content advertisement publishing method based on deep semantic mining in this embodiment includes the following steps:

[0070] 1) Construct the advertising demand ontology, represented by L, that is, L={W, R, S, T}, specifically including:

[0071] 1.1) Obtain roughly various commodities from the knowledge organization structure of the current Internet e-commerce website, expand the dictionary, and build a commodity lexicon W (words), which includes but is not limited to: digital, education, sports and fitness, medical care , beauty and makeup, clothing, furniture and life, tourism, mother and baby, office supplies, entertainment and other advertising-related data in more than 20 categories, and subdivide each field. For example, education can be subdivided into: high school entrance examination, college entrance examination, IT Textual research, civil service examinations, English training and other secondary detailed le...

Embodiment 2

[0105] The main feature of this embodiment is: in step 4.2), when the client that the user browses is a mobile phone terminal, when browsing to a demand-related sentence, the corresponding advertisement word or commodity area is highlighted without moving the mouse in, and when the user clicks on the advertisement The ad is displayed after the word. All the other are with embodiment 1.

Embodiment 3

[0107] Such as Image 6 As shown, the content advertisement publishing system based on deep semantic mining in this embodiment includes:

[0108] Advertising demand ontology building block, used to construct advertising demand ontology;

[0109] The keyword and key sentence extraction module is used to capture and receive web page content, eliminate web pages irrelevant to business information according to the advertisement body and text classification algorithm, determine the category of the web page, and extract keywords and key sentences;

[0110] In-depth semantic mining and advertising identification module, used for in-depth semantic mining of the extracted key sentences, discovering and extracting sentences, phrases or words with needs and emotions, attitudes and evaluations according to the grammatical rules of emotional sentences, and advertising logo;

[0111] The advertisement display module is used to infer the webpage text with the advertisement logo through pro...

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Abstract

The invention discloses an in-text advertisement releasing method and an in-text advertisement releasing system based on deep semantic mining. The method comprises the following steps that an advertisement demand body is built; webpage contents are captured and received, webpage irrelevant to business information is removed according to the advertisement body and the text classification algorithm, the webpage types are judged, and keywords and key sentences are extracted; according to the linguistic rule, the deep semantic mining is carried out on the extracted key sentences, sentences, phases or words with commercial properties and with demands, emotion and attitude are discovered and extracted, and in addition, the advertisement marking is carried out; precise advertisement is embedded in an advertisement marking region through a generating type system, and when users browse the kind of webpage, the advertisement is shown in the specific region. The method and the system provided by the invention have the advantages that the advertisement relevant to the user reading content context demands can be issued in the webpage text contents, which page is suitable for in-text advertisement releasing in the website and the placing region and the advertisement words of the advertisement in the page can be analyzed, and the technical problems in the prior art can be solved.

Description

technical field [0001] The present invention relates to an advertisement release method and system, in particular to a content advertisement release method and system based on deep semantic mining. It belongs to the field of advertising technology. Background technique [0002] In-text advertisement is to identify the internal keywords and article characteristics of the article by computer, and display the corresponding accurate advertisement when the mouse rolls over a specific area or keyword according to these data, and the matching keywords will be marked (such as underlined Out), it accurately combines advertisement, content, and viewer closely together, and is a brand-new, gentle advertisement form completely triggered by consumers. [0003] Traditional search engine keyword advertisements store the product information that users have searched for into cookies. When users browse other websites, search engine companies analyze user cookies and assume that the informati...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
CPCG06F40/30G06Q30/0277
Inventor 沈之锐
Owner 沈之锐
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