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Method and device for adjusting Web page content filling sequence

A technology for sequence adjustment and page content, applied in the direction of website content management, special data processing applications, instruments, etc., can solve problems such as inability to realize information communication

Inactive Publication Date: 2014-10-01
BEIJING OAK PACIFIC NETSCAPE TECH DEV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in actual situations, filling content in order cannot achieve the most effective information communication for each user, so it is necessary to adjust the filling order of Web page content to improve user experience and effectively disseminate information

Method used

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  • Method and device for adjusting Web page content filling sequence
  • Method and device for adjusting Web page content filling sequence
  • Method and device for adjusting Web page content filling sequence

Examples

Experimental program
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Embodiment Construction

[0014] The embodiments of the present invention will be described in detail below with reference to the drawings.

[0015] figure 1 A schematic diagram of the Web page is shown. The web page includes a normal content area and a blank area A101 and a blank area B102, where the blank area is used to fill in the information published by the content publisher.

[0016] figure 2 Shows the flow chart of the original Web page filling method. The filling content can include advertising, publicity, text, etc. When the current Web page fills multiple blank areas with content, step 201 generally follows a fixed order, such as from top to bottom (that is, from top to bottom). figure 1 From the blank area 101 to the blank area 102) or from left to right (that is, when the blank areas are distributed on both sides of the common content of the Web page), the content in the single blank area is filled in the order of ranking. Then in step 202, the filling content is selected. In step 203, it i...

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Abstract

Provided are a method and device for adjusting a Web page content filling sequence. The method comprises the steps of searching all available blank areas of pages, dynamically deciding to select which area, and selecting optimum filling contents to fill the dynamically selected blank area. In the dynamic area selection process, on the basis of judging current user characteristics, current time characteristics and current scene characteristics, user social relations and interest relations are utilized to seek mutual information and mutual information relevance, historical data processed according to the mutual information are taken into an optimization model to be calculate to obtain the priority of different areas, the optimized selection area and the filling contents are judged, so that user experience is improved, and the information is released effectively.

Description

Technical field [0001] The embodiments of the present invention relate to filling of Web page content, and in particular to a method and device for adjusting the filling order of Web page content. Background technique [0002] With the rapid development of the Internet, the number of people using the Internet is also growing rapidly. Content on the Internet has gradually become a more effective way of dissemination, for example, more and more applications of Web page advertisements. The value of the website setting content displayed on the Web page is to enhance the brand value of the company. Even if the user sees the corporate information content box and does not click, it can still play a promotional role; increase the click-through rate of the website and the user's view of the content on the Web page Clicks on the website will increase the amount of visits to the website; such as placing advertisements to enable users to obtain product information, forming one of the factor...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/958
Inventor 叶文曾杰瑜
Owner BEIJING OAK PACIFIC NETSCAPE TECH DEV
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