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Information recommendation method and device

A technology for information recommendation and target information, applied in the field of information recommendation, it can solve the problems of unverifiable authenticity, inability to recommend users, and inaccurate recommendation results.

Active Publication Date: 2014-10-22
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, when adopting the method 1 in the prior art for information recommendation, it is difficult for the system to distinguish the quality and style of the product, and it is unable to recommend new information about the product of interest to the user, making the recommendation result inaccurate; when using the prior art In method 2, when information is recommended, the authenticity of the stored historical user registration information cannot be verified, making the recommendation result inaccurate

Method used

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  • Information recommendation method and device
  • Information recommendation method and device

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Embodiment 1

[0027] First, the application architecture of information recommendation provided by the embodiment of the present invention is briefly described, as Figure 1A As shown, the application architecture includes at least one user terminal and a website server providing network services.

[0028] In the technical solutions provided by the embodiments of the present invention, the website server can be used to provide network services and provide information recommendations to users. Optionally, the website server can be a single server, or can be composed of servers with different functions. For example, the website server includes a network service processing server, a database server and so on. Wherein, the information recommendation module provided by the embodiment of the present invention can be placed in the website server, of course, it can also be a separate device that cooperates with the network service processing server to work. The embodiment of the present invention d...

Embodiment 2

[0088] An embodiment of the present invention provides an information recommendation device, which may be a website server. Such as Figure 5 As shown, the device includes: a calculation unit 501, an acquisition unit 502, a determination unit 503, and a recommendation unit 504;

[0089] Calculation unit 501, configured to calculate the user similarity between any two historical user identifiers in the historical user identifiers according to the network service evaluation records fed back by historical users;

[0090] Optionally, the network service evaluation records include historical user identifiers, network service identifiers corresponding to the network services accepted by each historical user, and ratings given by the historical users to the network service; wherein, in the network service The historical user ID in the evaluation record is unique, and the network service ID is unique.

[0091] An acquisition unit 502, configured to acquire a target user identifier; ...

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Abstract

The invention discloses an information recommendation method and device, relates to the fields of computer technology and artificial intelligence and improves the accuracy for recommending information to users. The method includes calculating the user similarity of optional two historical user identifiers in historical user identifiers according to network service evaluation records fed back by historical users; acquiring a target user identifier; determining a historical user identifier group has high similarity with the target user identifier according to the target user identifier and the calculated user similarity; determining target information in the network service evaluation records corresponding to the historical user identifier group according to the historical user identifier group, and recommending the target information to a target user corresponding to the target user identifier. The method is adaptive to information recommendation.

Description

technical field [0001] The present invention relates to the fields of computer technology and artificial intelligence, in particular to an information recommendation method and device. Background technique [0002] With the development of e-commerce, more and more people start to shop online. E-commerce platforms can provide a variety of product information. In order to save users’ time, users hope to find their favorite product information in the massive product information as soon as possible, so e-commerce personalized information recommendation service emerges as the times require. [0003] In the prior art, the following two methods are generally adopted for information recommendation. Method 1: information recommendation based on product content. When a user inquires about a product, by comparing the similarity between the product stored in the system and the product queried by the current user, the information of the product with higher similarity is recommended to t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 李小波
Owner TENCENT TECH (SHENZHEN) CO LTD
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