Targeted advertising

A technology for advertising and advertisers, applied in the field of advertising, can solve problems such as adverse effects of advertising

Inactive Publication Date: 2014-10-22
INTERDIGITAL CE PATENT HLDG
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Often, a bad ad will cause the viewer to avoid the product, and repetition of a bad ad will cause the viewer to avoid the product altogether
Excessive repetition of good ads can also have detrimental effects

Method used

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Examples

Experimental program
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Embodiment Construction

[0019] The present invention modifies the excessive repetition of good advertisements and the presentation of bad commercials. This will make viewers and advertisers happier, and therefore content providers and multiple system operators (MSOs). The present invention is a system that requires some form of two-way communication with the video service. The present invention interacts with a video server and includes a local STB, which can be eg a PC, a mobile device, an interactive TV or any other form of client device. On the server, there is a preference engine that decides which advertisements to deliver (send, broadcast, multicast). In a preferred embodiment, the advertiser's decisions are targeted to individual STBs or households.

[0020] When a viewer is watching a program, he / she has the ability to rate the advertisements being presented (displayed). The user's ability to rate ads can be through dedicated buttons on the remote control, or pop-up menus that can be selec...

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PUM

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Abstract

A method and apparatus for using commercial ratings are described including receiving user feedback rating commercials from a plurality of users, collecting commercial related data, aggregating the commercial related data and the commercial ratings, calculating statistics based on the aggregated data and applying the statistics to a default commercial selection algorithm.

Description

technical field [0001] The present invention relates generally to advertising and, in particular, to allowing a user (viewer) of a video service to change and influence the advertisements he / she views. That is, the present invention provides improved targeted advertising. Background technique [0002] Advertising (like many things) is a matter of personal preference. Some people find Taco Bell's dogs funny and cute. Others didn't like the Taco Bell chain's dog commercial. Over time, some people move from the first camp to the second. A good commercial can have a very good effect on the audience of the commercial: I like that commercial, so I am more inclined to buy / use that product. Greatly ignoring that bad commercials can have the opposite effect. Viewers will avoid the product represented by a bad ad. Or similar to what was explained above, repetition will cause viewers to start avoiding the product over time. In the case of certain events (such as watching college...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/81
CPCH04N21/812H04N21/466H04N21/258H04N21/251H04N21/2407H04N21/4756H04N21/25883H04N21/23424G06Q30/0242G06Q30/0251G06Q30/0273
Inventor 查德·安德鲁·勒菲弗
Owner INTERDIGITAL CE PATENT HLDG
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