Method and device for application recommendation

A technology for application recommendation and current application, applied in the Internet field, it can solve the problems of unable to meet the personalized needs of users, difficult for users to apply needs, and search engines can not fully meet other problems.
CN104239571AActive Publication Date: 2014-12-24BEIJING QIHOO TECH CO LTD

Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
BEIJING QIHOO TECH CO LTD
Publication Date
2014-12-24

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Abstract

The invention discloses a method and device for application recommendation. The method comprises the steps of obtaining behavior data, relating to applications, of a user; determining attribute data relating to the applications of the user according to the behavior data, relating to the applications, of the user; carrying out matching between labels in detail pages of applications to be recommended and the attribute data relating to the applications of the user, and ranking according to matching degrees; recommending a preset number of applications ranked first to the user. According to the technical scheme, intelligent, personalized and automatic recommendation of the applications is achieved, the defect that the recommendation scheme based on mass behaviors is lacking in personalization is overcome, and user requirements are met.
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Description

technical field

[0001] The present invention relates to the technical field of the Internet, in particular to a method and device for recommending applications. Background technique

[0002] With the development of Web technology, the creation and sharing of Internet information has become easier and easier. A large amount of application data is released to the Internet every day. The extreme explosion of application information makes people more and more search for the applications they need. Difficult, the traditional search technology is a relatively simple tool to help people find application information, and it is also widely used by people, but search engines cannot fully meet users’ needs for application information discovery. The first reason is that it is difficult for users to use appropriate The keywords describe their own application requirements, and the second is that keyword-based information retrieval is not enough in many cases. In such a situation, applica...

Claims

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