Fast moving consumer goods marketing method and system based on printed two-dimension codes

Abstract

The invention discloses a fast moving consumer goods marketing method and a system based on printed two-dimension codes. The system comprises a printed two-dimension code data server, a special mobile reading terminal and product packaging bodies printed with two-dimension codes; the printed two-dimension codes are variable printed two-dimension codes; the information of any printed two-dimension codes is unique; the printed two-dimension code with unique information is pasted on each product packaging body; the printed two-dimension codes are read by the special mobile reading terminal held by a terminal merchant, so that the possibility of unauthorized reading in the circulation links is avoided; the printed two-dimension codes have an error correction function and are unlikely to be damaged; the terminal merchant can effectively participate in the manufacturer's promotional events; the printed two-dimension codes are read and then wirelessly transmitted to the printed two-dimension code data server in a real-time manner, so that the manufacturer can carry out accurate data statistics on product sales.

Description

technical field [0001] The invention belongs to the technical field of two-dimensional code application, and in particular relates to a fast-moving consumer goods marketing method and system based on printing two-dimensional codes. Background technique [0002] At present, in the fast-moving consumer goods industry, such as alcohol and beverages, the market competition is particularly fierce. Various manufacturers will use various means to increase sales and seize the market. Among them, the use of various forms of promotional strategies is a form often used by manufacturers. Sales with prizes is a kind of promotional activity that manufacturers are particularly fond of. A commonly used method of sales with prizes is to set prizes on the product packaging and let terminal merchants collect them by tearing them off. The more products sold by terminal merchants , Correspondingly, the more prizes it collects, the collected prizes can be exchanged for rewards with manufacturers...

AI Technical Summary

Problems solved by technology

[0003] However, after the manufacturer’s products leave the factory, they are often sold to end merchants after going through distributors or agents. Because the structure of the award label on the product package is simple and easy to tear off, it often happens that the award label is in circulation. In the event of being torn off, destroyed or cheated, transferred, etc., but unable to finally reach the hands of the terminal merchants, the terminal merchants cannot effectively participate in the promotional activities of the products, which in turn makes the promotional activities of the manufacturers become empty talk, and the operating costs of the enterprises are seriously wasted; Moreover, due to the inability to effectively monitor the distribution of prizes, manufacturers cannot conduct accurate statistics on product sales

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