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Putting method and device of DSP (demand-side platform) advertisements

A technology for advertising and advertisers, applied in the field of Internet advertising, can solve the problems of missed advertisements, unfairness and reasonableness of advertisers, idle hardware and bandwidth resources of DSP engine, etc., and achieve the effect of reducing hardware and broadband costs

Active Publication Date: 2015-05-20
MIAOZHEN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The existing multi-DSP structure and bidding method make it impossible for the Ad Exchange platform to fully and fairly bid for all advertisers, and the advertising price is not fair and reasonable for advertisers
In addition, if within a DSP, if the advertisement of the advertiser with the highest bid does not meet the delivery requirements of the multimedia display advertisement, then all advertisers within the DSP are equivalent to missing the opportunity of advertisement delivery in vain.
[0006] In addition, each DSP platform corresponds to a set of DSP underlying computing hardware engine (hereinafter referred to as DSP engine). Due to the limited advertiser customers inside DSP, there are many times when DSP customers do not need to carry out advertising activities on certain media , then the hardware and bandwidth resources of the DSP engine are often idle, causing a lot of waste

Method used

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  • Putting method and device of DSP (demand-side platform) advertisements
  • Putting method and device of DSP (demand-side platform) advertisements
  • Putting method and device of DSP (demand-side platform) advertisements

Examples

Experimental program
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specific Embodiment 1

[0039] figure 2 Realize the flow chart of the method that 6 advertisers carry out advertisement delivery by logical DSP for the specific embodiment of the present invention, as figure 2 as shown,

[0040] Before proceeding to the description of the embodiment, it is first determined that the advertisers in this embodiment all participate in the placement plan of the exposure advertisement, where a, b, and c are located in DSP1, and d, e, and f are located in DSP2. Of course, the above-mentioned advertisers have all registered in the Ad Exchange and have their own IDs and tokens registered in the Ad Exchange. Assume that the exposed advertisement is the browsing webpage of the type A youth.

[0041] Step 200: Establish independent logical DSPs for a, b, c, d, e, and f in DSP1 and DSP2 respectively using the ID and token registered by the advertiser on the Internet advertising exchange platform as identification marks.

[0042] Step 201, each logic DSP enters the delivery p...

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PUM

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Abstract

The invention discloses a putting method of DSP (demand-side platform) advertisements. The method includes the steps: in a same DSP architecture, each advertiser establishes an independent logical DSP; advertisement putting plan information corresponding to the logical DSPs are recorded in, and bidding rules of advertisement putting plans corresponding to the logical DPSs are loaded; if advertisement putting exposure occurs, the logical DSPs acquire corresponding bid information according to the corresponding bidding rules; the logical DPSs transmit the acquired bid information to an internet advertisement trading platform for putting bidding, and advertisement putting is performed after bidding success. The invention further discloses a putting device corresponding to the putting method. By designing the logical DSPs according to the putting method and device, the internet advertisement trading platform is enabled to provide fully fair bidding for all advertisers, and advertisement putting prices are fair and reasonable.

Description

technical field [0001] The invention relates to the field of Internet advertisements, in particular to a method and a device for realizing advertisement delivery of a demand-side platform (DSP). Background technique [0002] In the Internet advertising industry, a demand-side platform (DSP) is a system and an online advertising platform that helps advertisers place advertisements on the Internet. DSP enables advertisers to follow a unified bidding and feedback method more simply and conveniently, and purchase high-quality advertising inventory in real time at a reasonable price for online advertisements located on multiple advertising exchange platforms. DSP manages one or more Ad Exchange accounts through a unified interface, providing advertisers with a full range of services. [0003] At present, there is a real-time bidding (RTB) mode in which online advertising is based on ad exposure, and the winner displays the ad. The standard RTB bidding mode operation program is ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
Inventor 佘伟嵇鹏飞王耀宣吴明辉
Owner MIAOZHEN INFORMATION TECH CO LTD
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