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Method for controlling carousel advertisements

A technology of advertising and carousel, applied in marketing and other directions, can solve the problems that advertisements cannot be played continuously, increase the complexity and coupling of the system, and achieve the effect of improving flexibility and ensuring benefits

Active Publication Date: 2015-07-01
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] There are currently several technical problems in the in-video carousel advertisement algorithm. First, M and N in the N / M requirements of the advertiser under the same advertisement may be inconsistent. For example, an advertiser requires advertisement A to be displayed with a probability of 1 / 3, while The advertiser requires Ad B to be displayed with a probability of 2 / 4; secondly, the advertiser may request that his ad should not be continuously played as much as possible; finally, the current ad system will rely on fixed ad slots or resources to realize this kind of ad delivery The concept of package, which will increase the complexity and coupling of the system

Method used

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  • Method for controlling carousel advertisements
  • Method for controlling carousel advertisements
  • Method for controlling carousel advertisements

Examples

Experimental program
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Effect test

Embodiment 1

[0054] Such as figure 1 As shown, it is a system architecture diagram of the embodiment of the present invention, which mainly includes the following parts:

[0055] 1. The basic protocol used in the embodiment of the present invention:

[0056] Browser Cookie read and write protocol, http protocol, etc.

[0057] The method specifically includes the following steps:

[0058] S101: Receive at least two deliverable advertisement rotation data requests;

[0059] Receive at least two ad rotation data requests, determine whether the at least two received ad rotation data requests meet the delivery preset value standard, filter out the ad rotation data requests that do not meet the delivery preset value standard, and Advertisements with the same ad slot among multiple advertisements that meet the pre-set criteria for delivery are saved as a CarouselCookie object, and the CarouselCookie object is used as the basis for grouping the group.

[0060] Among them, the specific content ...

Embodiment 2

[0124] Advertisement A of a well-known cosmetics client in Beijing was launched.

[0125] Advertisements are placed on the front post 1 of a certain theater, and the ad is played with a probability of 2 / 10, that is, the user can view the client's ad for 2 times after refreshing 10 pages.

[0126] Such as Figure 8 As shown, when the user watches the advertisement for the first time, the system generates a rotation sequence and rotation number for advertisement A. When the rotation number changes from the initial 6 to 3 or 5, the advertisement A will be hit to achieve the effect of rotation.

Embodiment 3

[0128] Advertisements A1, A2, and A3 for a cosmetics brand in Beijing.

[0129] The requirement for advertising placement is: 3 advertisements are simultaneously placed on the pre-post 1 of a theater, and they are placed in full flow, and the placement ratios are 2 / 10, 3 / 10, and 5 / 10 respectively.

[0130] Such as Figure 9 As shown, when the user watches the ad for the first time, the system generates a carousel sequence and a carousel number for the ad. When the user watches the video for the first time, it hits ad A3, updates the carousel data and saves the data in the cookie of the user's browser , get the historical data from the cookie at the next ad request, verify and filter a new round of ad. Figure 10 It is the carousel data in the user cookie.

[0131] In the present invention, by grouping the advertisements, assigning the grouped advertisement rotation sequences, and using the advertisement id as the key value to save the rotation data of each group of...

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Abstract

The invention discloses a method for controlling carousel advertisements. The method for controlling the carousel advertisements includes following steps: receiving at least two advertisement carousel data demands which can be released; respectively grouping the received at least two advertisement carousel data demands according to advertisement sites; simultaneously allocating fixed carousel sequences and carousel numbers to all the groups of the advertisements after the at least two advertisement carousel data demands are grouped; performing screening broadcasting on the advertisements as needed according to the carousel sequences and the carousel numbers. The method for controlling the carousel advertisements greatly reduces coupling degrees among all modules of an advertisement release system on the premise of meeting release demands of an advertiser, and reasonably and effectively controls release of the carousel advertisements.

Description

technical field [0001] The invention relates to the technical field of network advertisement information push, in particular to a method for controlling advertisements in rotation. Background technique [0002] Carousel advertisement in in-video advertisement delivery refers to the situation that multiple advertisements are played in turn in the same time period under a certain advertisement position of a certain resource. For example, there are three carousel advertisement positions. On the same day, there will be three customers’ advertisements played in turn. The first advertisement that appears is random, and it will be replaced every time it is refreshed, so as to ensure that the number of appearances of each advertisement is basically the same, thus Guaranteed advertising effect. [0003] However, in the actual operation process, the forms of carousel advertisements involved are more complicated. For example, in carousel advertisements, the play strategy between adv...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 盘许先张云锋曹磊潘柏宇卢述奇
Owner ALIBABA (CHINA) CO LTD
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