Template-based dynamic advertisement generation method and template-based dynamic advertisement generation device

An advertising and template technology, applied in special data processing applications, instruments, electronic digital data processing, etc., can solve problems such as reducing users' interest and understanding of advertising, difficult to directly address users' core needs, lack of personalization and customization, etc. Achieve the effect of increasing click-through rate and conversion rate, increasing value, and expanding market share

Active Publication Date: 2015-07-29
BEIJING BYTEDANCE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This type of advertisement lacks personalization and customization, and it is difficult to directly address the core needs of users, which reduces users' interest and awareness of advertisements

Method used

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  • Template-based dynamic advertisement generation method and template-based dynamic advertisement generation device
  • Template-based dynamic advertisement generation method and template-based dynamic advertisement generation device
  • Template-based dynamic advertisement generation method and template-based dynamic advertisement generation device

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Embodiment Construction

[0062] Below in conjunction with accompanying drawing, structural principle and working principle of the present invention are specifically described:

[0063] see figure 1 , figure 1 It is a device structure block diagram of an embodiment of the present invention. The template-based dynamic advertisement generating device of the present invention is used to push personalized advertisements according to different user characteristics, including:

[0064] Personalized advertisement information module 1, the personalized advertisement information includes a creative template for the advertisement to be displayed, a replacement word bag, a default template and a landing page link, wherein at least one replaceable unit is included in the creative template, and the replacement word bag includes At least one replacement unit, the landing page link corresponds to the creative template and the default template settings;

[0065] User personalized information acquisition module 2, t...

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PUM

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Abstract

The invention discloses a template-based dynamic advertisement generation method and a template-based dynamic advertisement generation device which are used for pushing individualized advertisements according to personality characteristics of different users. The method includes acquiring individualized advertisement information including a creative template, a substitute word packet, a default template and a floor page link of a to-be-displayed advertisement, wherein the creative template comprises at least one replaceable unit, the substitute word packet comprises at least one substitute unit, and the floor page link is set corresponding to the creative template and the default template; acquiring user individualized information including user scenario information and user attribute information; calculating individualized advertisement creativity, and generating the individualized advertisements based on the personality characteristics of the different users according to the acquired individualized advertisement information and the acquired user individualized information; pushing and displaying the individualized advertisements.

Description

technical field [0001] The invention relates to a method and device for generating Internet advertisements, in particular to a method and device for generating dynamic advertisements based on templates for different user personality characteristics. Background technique [0002] The essence of Internet advertising services is to connect products and users' needs, let users understand and become interested in products, and then click on advertisements and conduct product transactions. Among the many Internet advertising products, Internet advertisements composed of advertisement creative copywriting (hereinafter referred to as advertisement creativity), advertisement landing page link URL, and some picture information are the most common. These advertisements generally submit the creative materials to be promoted (mainly advertisement ideas, advertisement landing page link URL, etc.) to the advertisement delivery platform, and the advertisement delivery platform delivers them...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
Inventor 龙睿杨震原张一鸣
Owner BEIJING BYTEDANCE TECH CO LTD
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