Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Advertisement information searching method and device

A technology of advertising information and search methods, applied in the field of advertising information search methods and devices, can solve problems such as lowering monetization efficiency, unfavorable advertising information promotion, and affecting advertising information delivery efficiency, so as to achieve the effect of improving accuracy and improving search experience

Inactive Publication Date: 2015-12-23
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
View PDF3 Cites 2 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the existing advertising information search efficiency is low, and if the advertiser purchases inappropriate keywords for the advertising information, it will seriously affect the efficiency of the advertising information, which is not conducive to the promotion of the advertising information and reduces its monetization efficiency

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement information searching method and device
  • Advertisement information searching method and device
  • Advertisement information searching method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0025] figure 1 It is a schematic flowchart of an advertisement information search method provided in Embodiment 1 of the present invention. The method can be executed by an advertising information searching device, which is implemented by software and / or hardware and can be integrated on a server (such as a search engine) that provides search services for terminals. Wherein, the terminal is an electronic device such as a smart phone, a tablet computer, a notebook computer, a desktop computer or a personal digital assistant, which has functions of triggering a search service and displaying search results. see figure 1 , the execution operations included in the advertising information search method provided in this embodiment are specifically as follows.

[0026] S110. Obtain subject information of natural results obtained according to the search request.

[0027] The search request is a request including the search term initiated by the terminal after receiving the search t...

Embodiment 2

[0035] figure 2 It is a schematic flowchart of an advertisement information search method provided in Embodiment 2 of the present invention. In this embodiment, on the basis of the above-mentioned first embodiment, the operation of "determining the queue of advertisement information to be displayed under the search request according to the first candidate advertisement information queue obtained by searching" is further optimized. The advertisement information search method provided in this embodiment can still be executed by the advertisement information search device, and integrated on the server that provides search services for terminals. see figure 2 , the execution operations included in the advertising information search method provided in this embodiment are specifically as follows.

[0036] S210. Obtain subject information of natural results obtained according to the search request.

[0037] S220. Search the advertisement information database for candidate advertis...

Embodiment 3

[0043] This embodiment further optimizes the advertising information search methods provided by Embodiment 1 and Embodiment 2 for the following specific search scenarios: when displaying search results, the content on the home page of the search results is usually the top advertising information from top to bottom Queue, part of the natural results among the multiple natural results and the bottom advertisement information queue, and the remaining natural results are used to display in the non-homepage of the search results; however, limited by the display screen of the terminal, the terminal will only display the homepage of the search results first. The top advertisement information queue and the natural results in the middle are rendered and displayed to the user; if the user wants to view the bottom advertisement information below, they need to slide up the search result page through the setting operation.

[0044] Specifically, in the advertisement information search metho...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The embodiment of the invention discloses an advertisement information searching method and device. The method comprises the steps that main information of a natural result obtained according to a searching request is acquired; an advertisement information database is searched for candidate advertisement information which has a binding relationship with the acquired main information to constitute a first candidate advertisement information queue; a to-be-displayed advertisement information queue under the searching request is determined according to the first candidate advertisement information queue obtained through searching. According to the technical scheme of the advertisement information searching method and device, the advertisement information searching accuracy can be improved, the searching experience of a user can be improved, and an advertiser can effectively control the advertisement delivering efficiency.

Description

technical field [0001] The embodiments of the present invention relate to the field of computer technology, and in particular to a method and device for searching advertisement information. Background technique [0002] The purpose of search engines to provide search services is to attract users and increase traffic by providing accurate and rich natural results; to earn profits by matching paid advertisements related to search terms. For now, after the search request is obtained, the natural search and advertisement information search will be carried out in parallel, and then the search results under the search request will be obtained accordingly: natural results and advertisement information, and then jointly typesetting, in the displayed to the user on the search results page. The so-called natural search refers to the process of searching in the index database according to the set algorithm to find the matching page most relevant to the search request. Natural results...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/951G06Q30/0277
Inventor 朱延峰蒋松张鹏沈阳李方雅韩聪王鲁光
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
Features
  • Generate Ideas
  • Intellectual Property
  • Life Sciences
  • Materials
  • Tech Scout
Why Patsnap Eureka
  • Unparalleled Data Quality
  • Higher Quality Content
  • 60% Fewer Hallucinations
Social media
Patsnap Eureka Blog
Learn More

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2025 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com