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Method and device for processing user click behavior chain

A processing method and behavior technology, which is applied in the field of user click behavior chain processing, can solve the problems of inaccurate reflection of user click behavior sequence, poor accuracy of user click behavior chain, etc.

Active Publication Date: 2020-04-28
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in actual applications, the user's click behavior often crosses between product lines, but the existing technology schemes do not effectively handle this cross-jump behavior, resulting in the user's click behavior chain constructed by the existing technology. The accuracy is poor and cannot accurately reflect the user's actual click behavior sequence

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  • Method and device for processing user click behavior chain
  • Method and device for processing user click behavior chain
  • Method and device for processing user click behavior chain

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Embodiment Construction

[0066] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0067] figure 1 It is a flow chart of an embodiment of a method for processing a user's click behavior chain in the present invention. like figure 1 As shown, the processing method of the user clicking behavior chain in this embodiment may specifically include the following steps:

[0068] 100. According to the click behavior information of each user, generate the behavior sequence of each user in each product line;

[0069] 101. According to the behavior sequence of each user in each product line, divide the behavior clusters of each user;

[0070] 102. Perform jump link matching on the behavior clusters of each user in each product line, and generate a network-wide click behavior chain of each user.

[0071] The execution subject of the proc...

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Abstract

The present invention provides a method and device for processing a user's click behavior chain. The method includes: generating a behavior sequence of each user in each product line according to each user's click behavior information; The behavior sequence of the product line is divided into behavior clusters of each user; the jump link matching is performed on the behavior clusters of each user in each product line to generate a network-wide click behavior chain of each user. The user click behavior chain generated by adopting the technical solution of the present invention has high accuracy, can accurately reflect the user's actual click behavior sequence, is well applied in the whole network session analysis project, and effectively improves the performance of user behavior analysis. Objectivity and accuracy.

Description

【Technical field】 [0001] The invention relates to the technical field of Internet behavior analysis, in particular to a method and device for processing user click behavior chains. 【Background technique】 [0002] With the development of Internet technology, there are more and more analyzes and researches surrounding the Internet. For example, in Internet companies, massive user click behavior logs are one of the most important data assets. By processing user click logs and constructing user click behavior chains, and then mining user behavior patterns, points of interest, etc., it can be used for recommendation , advertising forecasting and other businesses provide strong data support. Therefore, the construction of user click behavior chain is in a very basic and critical position in Internet big data processing. [0003] With the development of data application and data fusion, user click behavior chain analysis is no longer limited to the same product line and within th...

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/955G06Q30/02H04L29/08
CPCG06F16/9566G06Q30/0201H04L67/535
Inventor 赵乾坤
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD