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Data recommendation method and apparatus

A data recommendation and recommendation data technology, applied in the network field, can solve the problems of low content relevance, low data recommendation success rate, and low recommendation precision in recommendation results, and achieve high recommendation precision, high matching degree, and improvement. success rate effect

Active Publication Date: 2017-02-22
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Since the data recommendation is only based on the keyword label and the target activity name that are displayed at the top of the currently displayed web page, the limitations are strong, and the recommendation results are not highly correlated with the current display content, so the recommendation accuracy is not high, and the data Low referral success rate

Method used

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  • Data recommendation method and apparatus
  • Data recommendation method and apparatus

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Embodiment Construction

[0028] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0029] figure 1 It is a schematic diagram of the composition of the data recommendation system provided by the embodiment of the present invention. see figure 1 , the components of the data recommendation system will be introduced below:

[0030] In the embodiment of the present invention, the server side includes a message transceiver 111 , a data recommendation device 112 , a value transfer website 113 , a background database, a virtual bill information database 115 and a portal website 116 .

[0031] Wherein, the message transceiver 111 is used for receiving the relevant information of the currently displayed webpage sent by the terminal, and sending to the terminal the recommendation data processed by the data recommendation devi...

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PUM

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Abstract

The present invention discloses a data recommendation method and apparatus, and belongs to the technical field of networks. The method comprises: acquiring a keyword tag of each information entry in a currently displayed webpage of a terminal; determining a specified keyword tag that is matched with a target group name among the keyword tags; when a quantity of group names contained in the specified keyword tag is greater then a preset quantity, selecting a preset quantity of group names among the group names contained in the specified keyword tag according to position information of the specified keyword tag in the currently displayed webpage; generating recommendation data associated with the preset quantity of group names; and delivering the recommendation data to the terminal, and enabling the terminal to display the recommendation data. According to the method and apparatus provided by the present invention, recommendation is performed based on all the keyword tags and group names in the currently displayed webpage, so that the information matching range is expanded, and because of the more fine group names and a higher matching degree with user interest points, the recommendation manner has higher recommendation precision and increases a data recommendation success rate.

Description

technical field [0001] The invention relates to the field of network technology, in particular to a data recommendation method and device. Background technique [0002] With the continuous development of information technology, users can perform activities such as online games, online shopping, and news browsing through networked terminals without leaving home. When a user opens various webpages, if some relevant multimedia data can be recommended to the user based on the current display content of the webpage, it will undoubtedly increase the interest of the user and increase the stickiness of the user. For example, when a user browses the sports news page of a portal website through a smart phone, recommendations such as sporting goods advertisements, competitive lottery tickets, etc. are recommended to the user according to the current display content of the sports news page. Since there are many lottery ticket buying enthusiasts and sports enthusiasts in the user group,...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9535G06F16/958
Inventor 许依宁
Owner TENCENT TECH (SHENZHEN) CO LTD
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