Revenue management system applicable to distributed multi-point marketing network

A management system and business management system technology, applied in marketing, data processing applications, market data collection, etc., can solve the problem of short pre-sale period, inability to acquire and develop customers and platforms, and difficulty in meeting customers' diverse marketing needs through direct service sales and other issues to achieve the effect of meeting the rationality requirements

Inactive Publication Date: 2017-04-05
CHENGDU LANXIU CO
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

If the price is too high and no one buys the exhibition experience service, it will lead to too few products in the physical store during a certain exhibition period, which will affect the consumer experience
If the price is too low, it will adversely affect the income of the physical store service personnel
At the same time, customers may cancel due to some reasons after purchasing the exhibition service, and the pre-sale period may be too short after the cancellation
A single pricing is difficult to balance the interests of all parties; a single service direct sales model is difficult to meet the diverse marketing needs of customers, and cannot enable customers and the platform to achieve greater development

Method used

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  • Revenue management system applicable to distributed multi-point marketing network
  • Revenue management system applicable to distributed multi-point marketing network

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Embodiment Construction

[0038] The revenue management system will be further described below.

[0039] During the pre-sale period of goods (services), the business evaluation module analyzes and screens various factors that affect service quality to form a series of parameters 1 (experience parameters), and the real-time acquisition module uses the collected current sales data as parameter 2. The pricing module inputs parameter 1 and parameter 2 into a given data model, and calculates the benchmark price of goods (services) according to certain business rules. The parameters used in the calculation are persistently stored by the data archiving system as the basis for future analysis.

[0040] The distributor completes the qualification review through the distributor access module, and signs a business agreement with the platform. Distributors obtain real-time information of commodities (services) through the service distribution module. Customers purchase commodities (services) through the order ma...

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Abstract

Provided is a revenue management system applicable to a distributed multi-point marketing network. The system comprises a dynamic pricing system and a distribution system. The revenue management system is characterized in that the system comprises the dynamic pricing system and the distribution system. The dynamic pricing system can dynamically adjust the service price according to the business assessment and the real-time sales condition, and the distribution system provides interfaces for the sales of a third party and providing of value-added services. According to the system, the flexible pricing mechanism and upstream and downstream industrial chains are provided for the distributed multi-point marketing network.

Description

[0001] Technical field [0002] The invention relates to the field of exhibitions, and at the same time relates to the field of online shopping including offline experience. Background technique [0003] Distributed multi-point marketing network is an exhibition planning system. The system plans an appropriate exhibition process according to the exhibition needs of customers and the vacancy of booths within a certain period of time. Decentralized multi-point marketing network is an effective way to transform traditional sales behavior into service behavior. Detailed information about the decentralized multi-point marketing network can be found in the patent (application number: 201510638266.3). [0004] Exhibition experience services are time-sensitive and generally adopt a pre-sale mechanism. If the price is too high and no one buys the exhibition experience service, it will lead to too few products in the physical store during a certain exhibition period, which will affect...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/00G06Q30/0201G06Q30/0204
Inventor 谢诚
Owner CHENGDU LANXIU CO
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