Method and device for determining user attribute model and method and device for determining user attribute information

A technology of user attributes and equipment, applied in the field of communication, can solve the problems of complex and changeable content, many sources and channels, etc., to achieve the effect of improving efficiency and accuracy, reducing dependence, and improving decision-making efficiency and accuracy

Active Publication Date: 2017-06-13
SHANGHAI ZHANGMEN TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, these research results are mostly based on the analysis of a large number of user log information such as user web browsing records and news advertisement click records. These information sources are numerous and the content is complex and changeable.

Method used

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  • Method and device for determining user attribute model and method and device for determining user attribute information
  • Method and device for determining user attribute model and method and device for determining user attribute information
  • Method and device for determining user attribute model and method and device for determining user attribute information

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Embodiment Construction

[0049] The application will be described in further detail below in conjunction with the accompanying drawings.

[0050] In a typical configuration of the present application, the terminal, the device serving the network and the trusted party all include one or more processors (CPUs), input / output interfaces, network interfaces and memory.

[0051] Memory may include non-permanent storage in computer readable media, in the form of random access memory (RAM) and / or nonvolatile memory such as read only memory (ROM) or flash RAM. Memory is an example of computer readable media.

[0052] Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random acce...

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Abstract

The invention provides a method and device for determining user attribute information. The method comprises the steps of carrying out training and learning based on a training feature vector, thereby obtaining a corresponding user attribute model; determining a corresponding device application feature vector according to device application using information; and inputting the device application feature vector into the user attribute model, thereby obtaining the user attribute information of a user corresponding to the device application using information. The invention also provides a method and device for determining the user attribute model. According to the methods and the devices, a user basic attribute is predicted based on device information, the dependence of information acquisition on a channel is reduced, and the prediction accuracy and efficiency are improved through adoption of a stack network structure.

Description

technical field [0001] The present application relates to the communication field, and in particular to a method and device for determining user attribute information and user attribute models. Background technique [0002] With the development of the times, various intelligent mobile terminal products have entered people's lives, and people are increasingly dependent on the Internet. [0003] Portrait data refers to the expression label information of a person (user), a terminal device or any object. Among them, the user portrait includes some basic attributes, such as gender, age, region, group and other important features. In social networks, users can usually accurately fill in their personal information, but the possibility of deviation is not ruled out, and such user information is usually held by social networking sites and belongs to personal privacy and cannot be obtained. In the case where accurate user information cannot be obtained, even biased information such...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/24H04L29/08G06N99/00
CPCH04L41/14G06N20/00H04L67/535
Inventor 范海金段如冰杨林畅季一波
Owner SHANGHAI ZHANGMEN TECH
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