Method and device for advertising
An advertising and advertising planning technology, applied in the computer field, can solve the problems of error mining, the inability to obtain the advertising effect of advertisers, the conversion rate of advertising, and the low precision of advertising, so as to improve the matching rate and reduce the probability of unmatched advertising. , Improve the effect of advertising experience
Active Publication Date: 2021-02-23
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
View PDF11 Cites 0 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
[0003] In the process of implementing the present invention, the inventors have found that there are at least the following problems in the prior art: user tags that need to be mined from big data, when the tag of a certain user mined is incomplete, or some of the tags mined do not match the facts , advertising placement is very likely to have a problem of low placement accuracy. For example, a user’s real tag is a post-90s mobile game player, but this tag was not mined out during big data mining, but the user was wrongly mined If there is a label of Haitao, then when the advertising engine places an advertisement, it is more likely to place an advertisement for a shopping website instead of a game advertisement for the user. The exposure paid for it, but there is a great possibility that the advertiser may not be able to obtain the advertising effect and advertising conversion rate that the advertiser wants
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0022] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0023] Such as figure 1 As shown, it is a flowchart of a method for placing advertisements in an embodiment of the present invention, including:
[0024] 101. When receiving an advertisement plan delivery request, acquire user identification information from the advertisement plan delivery request;
[0025] 102. Acquire from the first database, according to the acquired identification information of the user, the identification information of an advertising p...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
Embodiments of the invention provide an advertisement putting method and device. The method comprises the following steps of: when an advertisement plan putting request is received, obtaining identification information of a user from the advertisement plan putting request; obtaining identification information of advertisement plans matched with the identification information of the user from a first database according to the obtained identification information of the user, and taking the matched advertisement plans as a to-be-put advertisement plans, wherein the identification information of the user and identification information of at least one advertisement plan are stored in the first database in a key assignment form; obtaining content of an advertisement plan matched with the identification information of each advertisement plan in the to-be-put advertisement plans from a predetermined data structure; and aiming at the advertisement plan putting request, returning the content of each advertisement plant in the to-be-put advertisement plan. Through the method and device, advertisements can be simply, rapidly and accurately put to users.
Description
technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for placing advertisements. Background technique [0002] With the rise of the Internet, online advertising has become the main profit-making method for major portals, search engines, social networks, and applications for various terminal communication devices. At present, the Internet advertising market is growing at an alarming rate, and the effectiveness of Internet advertising is becoming more and more important. However, since the number of advertising slots is limited, in order to increase the number of visits to the advertisement and the click-through rate of the advertisement, a scheme for placing advertisements is needed, so that the advertisements placed by the advertiser and the display party can obtain higher visits and click-through rate. At present, it is usually firstly to use big data to dig out user information, and label each user accordi...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0271G06Q30/0277
Inventor 李铁牛陈亚军滕幻
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO