Systems and methods for multimedia promotion and prioritization of content

A technology for content and advertising, applied in transmission systems, selective content distribution, advertising, etc., can solve the problem of not being able to guess, estimate or predict users, and achieve the effect of convenient identification and promotion

Active Publication Date: 2021-12-10
SONY CORP +2
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

While serving advertisements targeted to a consumer is known, this is based on that consumer's previously known tastes and choices, and such efforts are generally not capable of guessing, estimating, or predicting what the user may find interesting in the future

Method used

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  • Systems and methods for multimedia promotion and prioritization of content
  • Systems and methods for multimedia promotion and prioritization of content
  • Systems and methods for multimedia promotion and prioritization of content

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0026] As described above, in one implementation, access and use property evaluation plurality of computer systems, and determine the coefficients for the asset. Using this factor, the system selected for promotion assets. In one implementation, the coefficients are based, such as a start ads used. In determining the parameters for the determination of the coefficients in turn, the use of certain parameters in certain implementations, but these parameters are usually based on the interaction of consumers with advertising or non-advertising content. This interaction can, advertising "click" to watch over the number of ads or activation, ad viewing time spent, and other non-advertising content viewing time it takes to measure.

[0027] Such interaction is typically used only been considered particularly suitable for measuring and computing environments to measure this interaction. In the same manner, with such interaction parameter and the associated coefficient is determined by usi...

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PUM

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Abstract

Systems and methods are provided for prioritizing content, such as movies and television shows, for promotion, the systems and methods comprising: evaluating viewing of assets, the evaluating including evaluating assets and viewing of the ad; determining a factor for the asset based on the evaluation; and selecting the asset for promotion based on the determined or assigned factor. The coefficient may be based at least in part on the initial ad engagement, the initial ad engagement divided by the number of visits, the initial ad engagement divided by the number of visits further divided by an associated standard deviation, or the like. A coefficient of performance may be calculated, wherein the coefficient of performance is equal to the product of the coefficient plus the coefficient multiplied by the starting video percentage boost. The method may further include promoting the selected property using at least two of a social networking tool, a broadcast media tool, and an audiovisual file sharing site.

Description

[0001] Cross-reference related application [0002] This application claims the rights of March 16, 2016 filed entitled "SYSTEM AND METHOD FORMULTIMEDIA PROMOTION AND CONTENT PRIORITIZATION" US Patent Application No. 15 / 071,802 is, which claims the title on June 25, 2015 filed equity of US provisional Patent "CONTENT PRIORITIZATION" application No. 62 / 184,343 of these applications are incorporated herein by reference in its entirety. Technical field [0003] The present invention relates to the promotion of movies and TV shows such as multimedia content. Background technique [0004] Such as the movie's title (titles) to promote the need for higher and higher complexity, as consumers faced a barrage of advertising time "surfing" on the network or the Internet. In the eyes of consumers today, it is difficult to make the title "Beyond the other." While providing for consumer advertising is known, but this is based on the consumer's taste and choice previously known, and such eff...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/262H04N21/24H04N21/81H04W4/23H04L29/08G06Q30/02
CPCH04N21/2407H04N21/262H04W4/21G06Q30/0255H04N21/812G06Q30/0277
Inventor A·拉米里兹N·芬克H·恩里克D·阿克曼S·乔迪亚D·罗佩兹
Owner SONY CORP
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