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Method and device for determining geographic location, method and device for pushing information

A technology of geographic location and determination method, applied in the network field, can solve the problems of affecting information push, unable to obtain geographic location information, and low accuracy, and achieve the effect of improving user experience, wide coverage, and high accuracy

Active Publication Date: 2021-08-03
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0011] 1) The LBS engine strictly depends on the geographical location information collection on the mobile terminal side. If the mobile terminal side blocks the geographical location information reporting function, it will directly cause the LBS engine to fail to obtain the user's geographical location information, thereby affecting the information push;
[0012] 2) In the scenario where the user uses a PC to browse the web, since there is no corresponding geographic location information reporting mechanism, the user's geographic location information cannot be obtained, resulting in the inability to push information based on the user's geographic location information in such scenarios;
[0013] 3) The user's geographic location information has certain timeliness. If the geographic location information reported by the mobile terminal has expired, the reliability of the geographic location is very poor, which will affect the accuracy of information push and user experience after verification;
[0014] To sum up, it can be seen that the related technologies completely rely on the geographical location information reported by the mobile terminal side in real time to determine the current geographical location of the user. The application scenarios of this method are limited, and the results obtained have poor reliability, low accuracy, and low coverage. Pushing information to users based on the geographical location information reported by mobile terminals in real time, not only the application scenarios of information pushing are limited, the accuracy is not high, and the user experience is not high

Method used

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  • Method and device for determining geographic location, method and device for pushing information
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  • Method and device for determining geographic location, method and device for pushing information

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0102] A geographic location determination method such as figure 1 shown, including the following steps:

[0103] Step 101, generating a geographic location index based on at least one kind of user historical data associated with the user identifier, the geographic location index including first information for determining a geographic location, and a mapping relationship between the first information and the user identifier;

[0104] Step 102, receiving a positioning request carrying a user ID;

[0105] Step 103, querying the geographic location index corresponding to the user identifier in the positioning request;

[0106] Step 104: Provide the first information to the requester of the positioning request according to the queried geographic location index.

[0107] In this embodiment, the user's historical data (such as transaction data, browsing data, application data, etc.) Identify and query the geographic location index, and determine the user's current geographic loc...

Embodiment 2

[0187] A method of information push, such as Figure 4 As shown, can include:

[0188] Step 401: Send a positioning request to a positioning server based on a trigger request from a user terminal, where the trigger request carries a user ID, and the positioning request carries the user ID;

[0189] Step 402, receiving first information from the positioning server, the first information is used to determine the geographic location;

[0190] Step 403, query the push information matching the first information, and provide the push information to the user terminal.

[0191] Specifically, the querying for push information that matches the first information may include: sending an information push request to a push server, where the information push request carries the first information; Push information matching the first information. In practical applications, the push server may be a third-party server that provides the push information or image 3 Control node in the system ...

Embodiment 3

[0198] Such as Figure 5 As shown, a device for determining a user's geographic location may include:

[0199] A generation module 51, configured to generate a geographic location index based on at least one type of user history data associated with the user identifier, the geographic location index including first information for determining a geographic location, a combination of the first information and the user identifier Mapping relations;

[0200] The first receiving module 52 is configured to receive a positioning request carrying a user identification;

[0201] A query module 53, configured to query the geographic location index corresponding to the user identifier in the positioning request;

[0202] The first providing module 54 is configured to provide the first information to the requester of the positioning request according to the queried geographic location index.

[0203]In this embodiment, the query module 53 is responsible for querying the first identifie...

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PUM

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Abstract

A method for determining a geographic location, an information push method, and a device. The method for determining a user's geographic location may include: generating a geographic location index based on at least one user historical data associated with a user identifier, and the geographic location index includes information for Determining the first information of the geographic location, the mapping relationship between the first information and the user identifier; receiving a positioning request carrying the user identifier; querying the geographic location index corresponding to the user identifier in the positioning request; according to the query The obtained geographic location index is used to provide the first information to the requester of the positioning request. The present application can improve the accuracy and reliability of determining the user's geographic location, and can effectively improve the accuracy of information push.

Description

technical field [0001] The present invention relates to the field of network technology, in particular to a method and device for determining a geographic location, and an information push method and device. Background technique [0002] With the rapid development of the current mobile Internet, in order to place advertisements or push marketing information more accurately, it is necessary to perceive the current location of the user in real time. Therefore, in order to realize the accurate push of advertisement or marketing information, it is necessary to collect the geographical location information of the user in real time. Currently, the collection method of the geographical location information of the user in related technologies is mainly by installing an application (APP) on the mobile terminal of the user. The application regularly reports the user's geographic location information. [0003] At present, in related technologies, the implementation process of a soluti...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08H04W4/02
CPCH04W4/025H04L67/55H04L67/52
Inventor 彭志成
Owner ALIBABA GRP HLDG LTD