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Advertising testing method, device and equipment thereof

A technology for advertising and testing methods, applied in advertising, commerce, instruments, etc., to overcome the risk of test blocking, ensure normal operation, and improve test efficiency.

Active Publication Date: 2018-08-28
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In order to solve the above technical problems, the embodiment of the present invention expects to provide a test method, device and equipment for advertising delivery, which solves the problem of business intelligence work in the existing test scheme The problem of high coupling between the platform and the inventory algorithm improves the test efficiency, ensures the normal operation of the test process of the business intelligence workbench, and overcomes the risk of test blocking

Method used

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  • Advertising testing method, device and equipment thereof
  • Advertising testing method, device and equipment thereof
  • Advertising testing method, device and equipment thereof

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Embodiment Construction

[0043] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the drawings in the embodiments of the present invention.

[0044] An embodiment of the present invention provides a test method for advertising, refer to figure 1 As shown, the method includes the following steps:

[0045] Step 101, receiving a test request sent by the business intelligence workbench.

[0046] Wherein, the test request is used to determine whether the advertisement delivery can be accurately performed when the advertisement delivery is performed.

[0047] Specifically, receiving the test request sent by the business intelligence workbench in step 101 can be realized through a test device for advertisement placement; equipment; wherein, the advertising test device may be a test pile, such as a server. The test request can be to use the BI workbench for advertisement delivery when the user needs to deliver advertisem...

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Abstract

An embodiment of the invention discloses an advertising testing method. The advertising testing method comprises the steps of receiving a testing request which is transmitted from a business intelligent worktable; wherein the testing request is used for determining whether accurate advertising can be accurately performed in advertising; performing analysis processing on the testing request, determining the request type of the testing request; in response to the testing request, generating an object information parameter which corresponds with the request type of the testing request; based on the object information parameter and the request type of the testing request, generating a testing result which corresponds with the request type of the testing request; and transmitting the testing result to the business intelligent worktable so as to perform advertising by the business intelligent worktable according to the testing result. The embodiment of the invention further discloses a testing device and equipment for advertising.

Description

technical field [0001] The present invention relates to advertisement delivery technology in the communication field, in particular to a test method, device and equipment for advertisement delivery. Background technique [0002] As the number of Internet users in China continues to rise, the role of the Internet as a medium for information dissemination has become increasingly prominent. In such a market environment, the value of the advertising platforms of major Internet companies has also continued to increase. The Business Intelligence (BI) workbench is a delivery platform that realizes the online automation of inventory inquiry, locking, approval, and order process. Inquiry and volume lock operations, evaluate and approve the demand for resources, and then transfer resources to media planning to place an order after confirming the demand. In the overall process, the real-time interaction between the BI workbench and the upstream inventory algorithm module is frequent....

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0277
Inventor 王智唐元海
Owner TENCENT TECH (BEIJING) CO LTD