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Market simulation product ranking system

A product and market technology, applied in the field of market simulation ranking system, can solve the problems of expensive, time-consuming, troublesome surveys, etc., and achieve the effect of expanding sales profits

Inactive Publication Date: 2018-10-09
上海战择信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved by the present invention is to provide a market simulation product ranking system to overcome the disadvantages of expensive, time-consuming and troublesome surveys by consumers when information marketers make marketing decisions in the prior art

Method used

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  • Market simulation product ranking system

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Embodiment Construction

[0026] The present invention is further illustrated below by means of examples, but the present invention is not limited to the scope of the examples.

[0027] A consumer's willingness to pay (WTP) for a product reflects how much a consumer will pay for that product if there are no other options. If the price of the product is greater than the customer's WTP, then the customer will not buy the product because the net value of the product is less than the money they have in their pocket.

[0028] Consumer surplus is equal to the customer's willingness to pay (WTP) minus the price of the product. Consumer surplus is also known as the customer's net willingness to pay. Each customer can have a different WTP and thus a different consumer surplus for each product in the market. Different customers will buy different products based on which product gives them the largest consumer surplus.

[0029] After the customer purchases the product, the vendor who sold the product will know...

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Abstract

The invention discloses a market simulation product ranking system which comprises an input port for inputting a product array and inputting a payment matrix, a product ranking node for acquiring a set of products in a market and determining a ranking of each virtual customer for the set of products according to the product array and the payment matrix, an output port for outputting a statisticalresult, and a competitor ranking summary, an expected value and a ranking product matrix, wherein the statistical results include the ranking of each product in the set of products for all virtual customers and a number of competing products of target products in top N products in a rank. According to the system, the disadvantages of expensiveness and time consumption when an information marketermakes a marketing decision with the help of consumers in the prior art are solved, the information marketer can be helped to determine competitive products of the target products, customer preferencesare grasped, the payment willingness of each customer is converted into a net consumer surplus value, and thus the customer ranking of each product in the market is analyzed.

Description

technical field [0001] The invention relates to a market simulation ranking system. Background technique [0002] Information Marketing decision makers can use various means, data, and information to help them make marketing decisions when making marketing decisions, for example, the form of market reports, consumer survey reports and institutional knowledge. Market reports are usually purchased from research institutes or from vendors that specialize in the collection and dissemination of data about the market. Such informative reports include competitor overviews, product reviews, price comparisons and market share data. Consumer surveys can reveal more information about individual consumers' likes and dislikes. Tools, such as conjoint analysis, can be applied to consumer surveys, allowing business managers to break down products by attributes, with quantified values ​​for each attribute providing component utility value customer distributions. [0003] Conjoint analysi...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0206
Inventor 爱德文印松印义言
Owner 上海战择信息科技有限公司
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