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Advertisement playing method and apparatus

An advertisement playing and advertisement technology, applied in the multimedia field, can solve problems such as different advertisement data formats, inconvenient advertisement product development, and time-consuming and labor-intensive innovation of advertisement products, and achieve the effects of rapid expansion, improved efficiency, and reduced repeated investment

Inactive Publication Date: 2018-10-23
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] Terminal application advertisement placement is an important link in the development process for application developers. Different applications often have different advertising SDKs (Software Development Kits, software development kits), and different advertising SDKs use different advertising data formats, resulting in The application cannot independently and quickly expand the form of advertising and advertising data, which brings inconvenience to the development of advertising products, and the innovation of advertising products is time-consuming and labor-intensive, requiring continuous investment in research and development resources

Method used

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  • Advertisement playing method and apparatus
  • Advertisement playing method and apparatus

Examples

Experimental program
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Effect test

Embodiment 1

[0026] figure 1 A flow chart of an advertisement playing method according to an embodiment of the present disclosure is shown, and the method can be applied to a client, a terminal device, and the like. Such as figure 1 As shown, the method includes:

[0027] Step S11, obtaining advertisement configuration information corresponding to the request command according to the request command for playing the advertisement;

[0028] Step S12, generating corresponding advertisement slots according to the advertisement configuration information;

[0029] Step S13, acquiring first advertisement data corresponding to the advertisement space;

[0030] Step S14, using the data interface corresponding to the first advertisement data to parse and play the first advertisement data.

[0031] Obtain the corresponding advertisement configuration information according to the request command of playing the advertisement, configure and generate the corresponding advertisement position, obtain t...

Embodiment 2

[0083] Figure 9 A flow chart of an advertisement playing device according to an embodiment of the present disclosure is shown, and the device can be applied to a client terminal, a terminal device, and the like. Such as Figure 9 As shown, the device includes: a first acquiring module 91 , an advertising space generating module 92 , a second acquiring module 93 and an advertisement playing module 94 .

[0084] The first acquiring module 91 is configured to acquire advertisement configuration information corresponding to the request command according to the request command for playing the advertisement;

[0085] An advertising space generating module 92, configured to generate corresponding advertising spaces according to the advertisement configuration information;

[0086] The second acquiring module 93 is configured to acquire the first advertisement data corresponding to the advertisement position;

[0087] The advertisement playing module 94 is configured to use the da...

Embodiment 3

[0106] Figure 11 It is a block diagram of an advertisement playing device 800 shown according to an exemplary embodiment. For example, the apparatus 800 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, and the like.

[0107] refer to Figure 11 , the apparatus 800 may include one or more of the following components: a processing component 802, a memory 804, a power supply component 806, a multimedia component 808, an audio component 810, an input / output (I / O) interface 812, a sensor component 814, and a communication component 816.

[0108] The processing component 802 generally controls the overall operations of the device 800, such as those associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 802 may include one or more processors 820 to execute instructions t...

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Abstract

The invention relates to an advertisement playing method and apparatus. The method comprises the following steps: obtaining advertisement configuration information corresponding to a request command according to the request command of playing advertisement; generating a corresponding advertisement position according to the advertisement configuration information; obtaining first advertisement datacorresponding to the advertisement position; and parsing the first advertisement data by using a data interface corresponding to the first advertisement data, and playing the first advertisement data. According to the advertisement playing method and apparatus provided by the invention, data interfaces corresponding to different first advertisement data are provided, so that the different first advertisement data can be played after being parsed, the rapid expansion of the advertisement data is supported, in this way, the rapid expansion of different advertisement forms can be realized, the repeated investment of advertisement product research and development resources is reduced, and the efficiency of the advertisement product research and development is improved.

Description

technical field [0001] The present disclosure relates to the field of multimedia technology, in particular to an advertisement playing method and device. Background technique [0002] Terminal application advertisement placement is an important link in the development process for application developers. Different applications often have different advertising SDKs (Software Development Kits, software development kits), and different advertising SDKs use different advertising data formats, resulting in The application cannot independently and quickly expand the form of advertising and advertising data, which brings inconvenience to the development of advertising products, and the innovation of advertising products is time-consuming and labor-intensive, requiring continuous investment in research and development resources. Contents of the invention [0003] In view of this, the present disclosure proposes an advertisement playing method and device, which can rapidly expand ad...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/81
CPCH04N21/2668H04N21/812
Inventor 刘军立李奎姜秀平孙冰晶李明杰潘柏宇谢菲
Owner ALIBABA (CHINA) CO LTD
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