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Website visitor value evaluation method

A value evaluation and website technology, applied in the fields of instruments, character and pattern recognition, computer parts, etc., can solve the problems of high personal subjective component and manual intervention, and achieve convenient sorting of value evaluation results, rapid value evaluation, and simple methods. Effect

Inactive Publication Date: 2018-11-02
XIAMEN KUAISHANGTONG INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, since cluster analysis is an unsupervised analysis method, manual intervention is required when performing feature analysis, and the personal subjective component is relatively high.
This may lead to the need for manual intervention for feature analysis whenever user data changes, and it may not be possible to achieve accurate classification

Method used

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  • Website visitor value evaluation method
  • Website visitor value evaluation method
  • Website visitor value evaluation method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0038] In the embodiment of the present invention, the sample data is: Airline visitor data: time interval (Recency), behavior frequency (Frequency), behavior value (Monetary), visits to the cashier payment page, and visits to the scheduled itinerary page for the customer Segmentation to identify potentially high-value customers. It should be noted that the key modules include but are not limited to cashier payment, scheduled itinerary pages, etc., which can be adjusted according to actual needs.

[0039] The embodiment of the present invention provides a method for assessing the value of website visitors, as shown in the attached figure 1 shown, including the following steps,

[0040] Step S11, obtain n sample data from the website to be evaluated, record x i =(R i f i m i Q i ), where n customers correspond to n sample data respectively, x i is the i-th sample data,

[0041] The i-th sample data includes the number of days R from the i-th customer’s latest ticket ...

Embodiment 2

[0057] The embodiment of the present invention provides a method for assessing the value of website visitors, including the following steps,

[0058] Step S21, obtaining sample data from the website to be evaluated, and performing missing value processing;

[0059] The missing value processing is that the missing value processing is to fill the missing data with a number 0 for interpolation;

[0060] Among them, n customers correspond to n sample data respectively, record x i =(R i f i m i Q i ), where n customers correspond to n sample data respectively, x i is the i-th sample data;

[0061] The i-th sample data includes the number of days R from the i-th customer’s latest ticket purchase time to the observation end time i , the number of times F that the i-th customer successfully purchased tickets within the observation time i , the total ticket purchase amount M of the i-th customer during the observation time i , The number of visits Q of the key modules of th...

Embodiment 3

[0081] The embodiment of the present invention provides a method for assessing the value of website visitors, including the following steps,

[0082] Step S31, obtaining sample data from the website to be evaluated, and performing cleaning processing and missing value processing on all sample data;

[0083] The cleaning process is to delete the sample data of the abnormal id user;

[0084] The missing value processing is that the missing value processing is to fill the missing data with a number 0 for interpolation;

[0085] Among them, n customers correspond to n sample data respectively, record x i =(R i f i m i Q i ), where n customers correspond to n sample data respectively, x i is the i-th sample data, n is the number of normal users excluding abnormal id users;

[0086] The i-th sample data includes the number of days R from the i-th customer’s latest ticket purchase time to the observation end time i , the number of times F that the i-th customer successfull...

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Abstract

The invention discloses a website visitor value evaluation method. The method comprises the following steps: obtaining n sample data from a website to be evaluated; step 2, obtaining an average vectoraccording to the n sample data; calculating a covariance matrix C, feature vectors phi1, phi2, phi3 and phi4 and corresponding feature values lambada 1, lambada 2, lambada3 and lambada4; selecting the feature vector phi max corresponding to the maximum feature value lambada max to construct a matrix U of the feature vector; and converting the ith sample data xi into a value score yi according toa equation yi=UTxi. The website visitor value evaluation method disclosed by the invention has the characteristics of simple method and high precision of value evaluation, etc.

Description

technical field [0001] The invention relates to the field of website evaluation, in particular to a method for evaluating the value of website visitors. Background technique [0002] In the prior art, the advent of the information age has changed the marketing focus of enterprises from product-centered to customer-centered, and customer relationship management has become the core issue of enterprises. The key issue of customer relationship management is customer classification. Through customer classification, valueless customers and high-value customers are distinguished. Enterprises specify optimized personalized service plans for customers of different values, adopt different marketing strategies, and focus priority marketing resources on high-value customers. Value customers and achieve the goal of maximizing corporate profits. [0003] A common analysis process in the aviation field is to classify customers (cluster analysis) with the help of airline customer data (suc...

Claims

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Application Information

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IPC IPC(8): G06K9/62G06Q30/02
CPCG06Q30/0201G06F18/2135
Inventor 林志伟谭玉坤肖龙源蔡振华李稀敏刘晓葳
Owner XIAMEN KUAISHANGTONG INFORMATION TECH CO LTD