Advertisement putting method, block chain node equipment and related equipment
An advertisement delivery and node device technology, applied in the field of information processing, can solve the problems of inability to query and verify the statistical information of advertising traffic delivery, and the authenticity of the statistical information of advertising traffic delivery on the traffic platform cannot be verified, etc., and achieve the effect of improving the efficiency of advertising delivery.
Inactive Publication Date: 2018-11-06
LAUNCH TECH CO LTD
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Problems solved by technology
The existing advertising statistics system adopts a centralized statistical system, and the advertising traffic statistics are completed by the traffic platform in the centralized system. Each advertiser can only obtain the advertising traffic statistics from the traffic platform, and cannot obtain the advertising traffic statistics from the traffic platform. Query and verify the obtained advertising traffic delivery statistics in other information channels, and the authenticity of the advertising traffic delivery statistics in the traffic platform cannot be verified
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Embodiment Construction
[0055] The embodiment of the present application provides an advertisement delivery method, a blockchain node device and related equipment, and realizes query and verification of advertising traffic delivery statistical information based on the blockchain.
[0056] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is an embodiment of a part of the application, but not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.
[0057] The terms "first", "second", "third", "fourth" and the like in the description and claim...
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Embodiments of the invention provide an advertisement putting method, block chain node equipment and a related device, and aim at realizing query and verification of advertisement flow putting statistical information. The method comprises the following steps of: obtaining flow statistical information sent by advertisement server provider equipment; carrying out unidirectional irreversible operation on the flow statistical information to generate a corresponding feature value and registering the feature value in a block chain so as to update a feature value set of the block chain; when a targetflow verification request sent by an advertisement demand side is received, carrying out unidirectional irreversible operation on target flow statistical information in the target flow verification request so as to generate a first feature value; and judging whether the first feature value exists in the feature value set in the block chain or not, and sending the judging result to the advertisement demand side to ensure that the advertisement demand side adjusts an advertisement putting decision.
Description
technical field [0001] This application relates to the technical field of information processing, and specifically relates to an advertisement delivery method, blockchain node equipment and related equipment. Background technique [0002] With the rapid development of Internet technology, Internet advertising has gradually become a mainstream advertising media. Compared with traditional advertising media, Internet advertising has the advantages of wide coverage, strong initiative and enthusiasm, relatively low cost, high cost performance, and strong interaction. Therefore, Internet advertising is becoming more and more popular among companies and merchants. favor. [0003] For advertisers, it is very important to accurately and comprehensively count the advertising traffic delivery of advertisements. The existing advertising statistics system adopts a centralized statistical system, and the advertising traffic statistics are completed by the traffic platform in the central...
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IPC IPC(8): G06Q30/02H04L9/06H04L9/32
CPCG06Q30/0245G06Q30/0248G06Q30/0277H04L9/0643H04L9/3236H04L9/3239H04L9/3247
Inventor 刘均刘新张擎
Owner LAUNCH TECH CO LTD