Evaluation method of internet dissemination influences of toy defect event

An influential and Internet-based technology, applied in the field of Internet communication, can solve problems such as comparison difficulties and disorderly quality complaints, and achieve the effect of solving disorderly and highly differentiated

Inactive Publication Date: 2018-11-06
HUAQIAO UNIVERSITY
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  • Claims
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AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is to solve the disorganized quality complaints of existing toy defects, and provide a method for evaluating the influence of toy defect events on the Internet by comparing difficult defects

Method used

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  • Evaluation method of internet dissemination influences of toy defect event
  • Evaluation method of internet dissemination influences of toy defect event
  • Evaluation method of internet dissemination influences of toy defect event

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Embodiment Construction

[0020] refer to figure 1 As shown, the present invention discloses a method for evaluating the influence of Internet communication of a toy defect event, which includes the following steps:

[0021] Step 1: Extract the brand + model + defect expression keyword k according to the toy defect event, and obtain the defect event keyword set T(k) through the mapping function N(k→T(k));

[0022] Step 2: Write a web crawler program, and obtain the microblog information set X(T(k)) and the network media information set O(T(k)) of a certain type of toy defect to be analyzed according to the event keyword set T(k);

[0023] Step 3: Extract the microblog communication influence indicator vector GW according to the microblog information set X(T(k)) i , GW i Represents the relevant records of the i-th microblog, L is the total number of records of the microblog information set X(T(k)), i=1, 2, 3...L; GW i ={GWfans i , GW forwards i ,GWthumb i}, namely GW i GWfans is included in i , ...

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Abstract

The invention discloses an evaluation method of internet dissemination influences of a toy defect event. The evaluation method of the internet dissemination influences is provided thereby on the basisof breadth and influence depth concepts of news dissemination. Different dissemination channels of micro-blogs and web media are comprehensively considered, and related keywords formed by clusteringof historical toy defect events are used for keyword extraction, and include an event range to the greatest extent; and dissemination influence values are calculated in sub-platform dissemination influence calculation of the micro-blogs and the web media according to different indicator vectors reflecting dissemination breadth and depth. Compared with a single indicator, different indicators can very sensitively reflect defect complaints of certain high-comment or high-quality users. A Sigmond function is used as a standardization manner, and a discrimination degree is higher. The evaluation method of the dissemination influences of the invention has higher practical values in reality.

Description

technical field [0001] The invention relates to the technical field of Internet communication, in particular to a method for evaluating the Internet communication influence of a toy defect event. Background technique [0002] As a high-frequency consumer product, toys are closely related to daily families, and the safety of toys has become a hidden danger to family stability. With the continuous development of the Internet, more and more toy defect complaint information is scattered on the Internet. As an important and efficient information transmission platform, the Internet has attracted the attention of more and more industry-related personnel. Through the Internet, consumers can complain about the defects of toys on the Internet, form a rights protection alliance, and protect their legal rights. As a government regulatory department, they also pay attention to toy safety. Provide protection for consumer rights protection. The difficulty lies in the aggregation of scatt...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q50/00
CPCG06Q50/01
Inventor 贺惠新柴文龙陈建南杨俊捷
Owner HUAQIAO UNIVERSITY
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