Information processing method and information processing device

Abstract

The invention discloses an information processing method and an information processing device. The method includes: acquiring N user attributes of a target user, each user attribute corresponds to at least one material type library; based on each user attribute in the N user attributes The user attribute value of the attribute, select the target material for the target user from each material type library corresponding to the user attribute, and the value of N is greater than or equal to 1; generate the target for the target user based on the target material Multimedia information, sending the target multimedia information to the device corresponding to the target user, so as to display the target multimedia information on the device corresponding to the target user.

Description

technical field [0001] The present invention relates to information processing technology, and in particular, to an information processing method and an information processing device. Background technique [0002] With the increasing demand for advertising personalization, the technology related to advertising personalized creativity has become increasingly prominent. At present, the technical solutions for personalized creativity in programmatic advertising transactions mainly include: the advertiser first generates a set of creatives and a crowd package corresponding to each creative, and synchronizes the generated creative and the corresponding crowd package to the demander offline. platform (Demand SidePlatform, DSP); further, after receiving the real-time exposure request sent by the advertising exchange platform (Ad Exchange, ADX), the DSP selects the corresponding creative according to the target user group and returns it to ADX, and participates in the bidding to sho...

AI Technical Summary

Problems solved by technology

[0003] However, the above-mentioned technical solution for personalized creative ideas in programmatic advertising transactions has the following main disadvantages: 1) Advertisers are required to make a set of creative ideas, and the more personalized creative ideas are, the greater the number of creative ideas. Making a large number of personalized creative ideas is harmful to advertisers. It is troublesome and time-consuming; 2) Because the creative is produced offline, the corresponding relationship between the creative and the crowd package is also synchronized offline, so the most suitable advertising creative for the target users cannot be displayed in real time

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