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Advertising delivery system, method, apparatus, computer device and storage medium

A technology of advertising and advertising, applied in advertising, computing, program control devices, etc., can solve problems such as easy to be annoying, difficult to open the market, waste of resources, etc., and achieve the effect of improving user experience

Pending Publication Date: 2019-01-04
成都莲荷广告传媒有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Some new products with high quality, low price and marketability are difficult to open the market because they are not known to consumers, but once they are advertised, consumers will buy them one after another.
[0003] However, in the current business model, most of the advertisements use the spam marketing model. By filling a large amount of advertisement content within the range of people's vision, it is not only inefficient, a waste of resources, but also easily annoying

Method used

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  • Advertising delivery system, method, apparatus, computer device and storage medium
  • Advertising delivery system, method, apparatus, computer device and storage medium
  • Advertising delivery system, method, apparatus, computer device and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0040] combine Figure 1~2 As shown, in one embodiment, an advertisement delivery system is proposed, which may specifically include:

[0041] An advertisement scheduling server 10, and at least one user terminal 20 capable of communicating with the advertisement scheduling server 10.

[0042] Wherein, the advertisement dispatching server 10 is configured to obtain advertisement information sources and perform audit and filtering on them according to preset rules, receive user portrait information uploaded by the user terminal 20, and provide advertisement information for the user terminal according to the user portrait information. 20 Distributing advertisement information conforming to the preset rule.

[0043] The user terminal 20 is configured to generate the user portrait information according to the user's usage behavior and the entered personal information and upload it to the advertisement scheduling server 10, and receive the advertisement information distributed by ...

Embodiment 2

[0087] Such as image 3 As shown, in one embodiment of the present invention, an advertisement placement method is applied to figure 1 The user terminal 20 shown in, the method of the present invention comprises:

[0088] Step S201, generating user portrait information according to the usage behavior of the user terminal and the personal information entered by the user, the user portrait information at least including user classification information and user unique identification information;

[0089] Step S202, acquiring target advertisement information associated with the user portrait information.

[0090] Step S203, displaying corresponding target advertisement information in a plurality of different preset advertisement exhibition areas on the preset interface of the user terminal according to different periods of the user's advertisement browsing event.

[0091] In the embodiment of the present invention, the user terminal may be a smart phone, a tablet computer, a not...

Embodiment 3

[0132] Such as Figure 4 As shown, in one embodiment of the present invention, an advertisement delivery method is applied to such as figure 1 In the advertisement scheduling server 10 shown, the method includes:

[0133] Step S301, receiving user portrait information uploaded by the user terminal, the user portrait information at least including user classification information and user unique identification information;

[0134] Step S302, receiving advertisement information sources and performing audit and filtering according to preset rules;

[0135] In step S303, the advertisement information conforming to the preset rule and associated with the user portrait information is obtained, and distributed to the user terminal.

[0136] In the embodiment of the present invention, the advertisement scheduling server is generally a computer device, which can be an independent physical server or terminal, or a server cluster composed of multiple physical servers, or a cloud server, ...

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PUM

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Abstract

The invention is applicable to the advertising business model field, provides an advertisement delivery system, a method, an apparatus, a computer device and a storage medium, comprising: an advertisement dispatching server, which is used for obtaining advertisement information source and auditing and filtering the advertisement information source, receiving user portrait information uploaded by auser terminal, and distributing advertisement information to the user terminal according to the user portrait information; a user terminal, used for generating and uploading user portrait informationto the advertisement scheduling server according to the user's use behavior and the personal information input therefrom, receiving the advertisement information distributed by the advertisement scheduling server, and displaying the corresponding advertisement information in a plurality of different preset advertisement exhibition areas of the user terminal according to different periods of the user's advertisement browsing event. The invention provides an advertisement business mode, which adopts a user portrait to realize accurate delivery, greatly improves the user experience, and improvesthe sales conversion rate of advertisers and manufacturers by using different types of advertisements put in time-sharing / zoning.

Description

technical field [0001] The invention belongs to the field of advertising business models, and in particular relates to an advertising delivery system, method, device, computer equipment and storage medium. Background technique [0002] Advertisement is the largest, fastest and most extensive information transmission medium. Through advertisements, enterprises or companies can transmit information about the characteristics, functions, uses and suppliers of products and services to consumers to stimulate consumption. The consumer's demand for a certain product is often a potential demand. This potential demand and the actual purchase action are sometimes contradictory. The visual and sensory images and guidance caused by advertisements often arouse consumers' interest. realistic desire to buy. Some new products with high quality, low price and marketability are difficult to open the market because they are not known to consumers, but once they are advertised, consumers will ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F9/451
CPCG06F9/451G06Q30/0264G06Q30/0271
Inventor 罗钦文
Owner 成都莲荷广告传媒有限公司