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A solution of outdoor advertisement procedural purchasing process

A solution, advertising technology, applied in advertising, sales/lease transactions, commerce, etc., can solve problems such as low efficiency, achieve the effect of improving efficiency, reducing delivery risks, and improving purchase efficiency

Inactive Publication Date: 2019-01-04
顾宁
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] At present, due to the characteristics of public media and the unique review system, the industry generally adopts manual methods to purchase and place outdoor advertisements, so the efficiency of the whole process is quite low. Therefore, we propose a solution to the programmatic purchase process of outdoor advertisements

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0023] The Internet platform is used to support an automatic uploading system of advertising samples divided by time segments, including a user qualification checking system; advertising samples are bound to specific outdoor media resources according to selection, generating initial trial release agreements, and locking media Time period resources; the platform uniformly processes the advertising samples in a unified format and format according to the agreement, and sends the processed samples for review through the fast review system; the qualified samples are automatically notified to the user to enter the delivery process, and a formal delivery agreement is generated. The user confirms and pays the fee, and the platform automatically pushes the advertisement to the designated media.

Embodiment 2

[0025] In the first embodiment, the following steps are added:

[0026] For the unqualified samples in step (4), return them to the user and propose modification opinions, release the media resources, and wait for the user to modify the samples and re-enter step (1) or abandon the placement.

[0027] The Internet platform is used to support an automatic uploading system of advertising samples divided by time segments, including a user qualification checking system; advertising samples are bound to specific outdoor media resources according to selection, generating initial trial release agreements, and locking media Time period resources; the platform uniformly processes the advertising samples in a unified format and format according to the agreement, and sends the processed samples for review through the fast review system; the qualified samples are automatically notified to the user to enter the delivery process, and a formal delivery agreement is generated. After the user confir...

Embodiment 3

[0029] In the second embodiment, the following steps are added:

[0030] All data and status in the entire purchase process are automatically recorded for inquiries.

[0031] The Internet platform is used to support an automatic uploading system of advertising samples divided by time segments, including a user qualification checking system; advertising samples are bound to specific outdoor media resources according to selection, generating initial trial release agreements, and locking media Time period resources; the platform uniformly processes the advertising samples in a unified format and format according to the agreement, and sends the processed samples for review through the fast review system; the qualified samples are automatically notified to the user to enter the delivery process, and a formal delivery agreement is generated. The user confirms and pays the fee, the platform automatically pushes the advertisement to the designated media, and returns the unqualified sample ...

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PUM

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Abstract

The invention discloses a solution of outdoor advertisement procedural purchase flow, which comprises the following steps: (1) adopting an Internet platform for supporting an advertisement sample automatic uploading system divided according to time segments, comprising a user qualification checking system; (2) according to the selection, the advertisement sample being bound to the specific outdoormedia resources to generate an initial trial delivery protocol, and the media time period resources being locked; 3) the platform unifies the format and the size of the advertisement sample processing accord to the agreement, and uniformly sending the processed sample for examination through an express examination system; (4) examining and approving the qualified samples, automatically notifyingthe user to enter the delivery process, generating a formal delivery agreement, the user confirming and paying the fee, and the platform automatically pushing the advertisement to the designated media. The invention improves the outdoor advertisement purchasing efficiency by an automation method, solves the problem that the prior advertisement purchasing and placing adopts a manual mode, and leadsto a rather low efficiency of the whole process.

Description

Technical field [0001] The invention relates to the technical field of outdoor advertising, in particular to a solution to the programmatic purchase process of outdoor advertising. Background technique [0002] Outdoor advertisements are neon lights, billboards, posters, etc. set up on the exterior of buildings or in outdoor public places such as streets and squares. Outdoor advertising is for all the public, so it is more difficult to select specific target objects. However, outdoor advertising can display the image and brand of a company in a fixed location for a long time, so it is very effective for improving the visibility of the company and brand. [0003] In the modern society with rapid development of science and technology, outdoor advertising also uses many new materials, new technologies, and new equipment, and has become a work of art to beautify the city, which is one of the signs of the degree of urban economic development. Top advertising creativity, excellent locat...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/0611G06Q30/0275
Inventor 顾宁
Owner 顾宁
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