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Potential reflux user screening method, device and electronic device

A screening method and user technology, applied in customer relations, electrical components, data processing applications, etc., can solve problems such as the inability to eliminate low-quality silent users, and the difficulty of obtaining high-quality silent users to return and promote, so as to increase revenue and renew High possibility of activation and cost reduction effect

Active Publication Date: 2019-02-01
GUANGZHOU HUYA INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to at least solve one of the above-mentioned technical defects, especially the technical defect that it is impossible to eliminate these low-quality silent users, and it is difficult to obtain high-quality silent users to perform backflow promotion

Method used

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  • Potential reflux user screening method, device and electronic device
  • Potential reflux user screening method, device and electronic device
  • Potential reflux user screening method, device and electronic device

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Embodiment Construction

[0063] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

[0064] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be unders...

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Abstract

A method for screen potential backflow users include obtaining historical operation data of silent users to be screened, wherein that silent user is a user that is not active in a specified time, Extracting feature information corresponding to a specific index from the historical operation data of the silent user; Inputting the feature information into a pre-trained classifier model for classifying and identifying silent users, wherein the classifier model is a model for classifying the specific index parameters; According to the silent user classification result output by the classifier model, potential returning users are screened out. The invention also provides an apparatus and an electronic device corresponding to a potential return user screening method. The potential backflow user screened by the invention is highly matched with the historical operation data, and the potential backflow user can be expected to have the characteristics of high quality, high possibility of reactiveactivity and strong user stickiness, and can bring flow, reduce cost and enhance income for subsequent marketing promotion.

Description

technical field [0001] The present invention relates to the field of Internet big data, in particular, the present invention relates to a screening method, device and electronic equipment for potential returning users. Background technique [0002] In the Internet field, traffic is a very important indicator, which directly determines revenue, profit, investment, etc. It's getting harder and harder to get new user traffic. After the rapid development of the Internet in recent years, almost all users are already users of some Internet products. At this time, the marginal cost of directly acquiring new user traffic has risen sharply, and the marginal utility has decreased significantly. [0003] In the prior art, users who are inactive or have not used a product or logged in for a period of time are generally defined as silent users. For such silent users, it is often necessary to re-mine user traffic. The usual method is to select most of the users for backflow promotion, a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/35G06Q30/00H04L29/08
CPCG06Q30/01H04L67/535
Inventor 曹木水仇贲
Owner GUANGZHOU HUYA INFORMATION TECH CO LTD
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