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Advertisement delivery method, apparatus, and computer-readable storage medium

A technology of advertising placement and computer, applied in the fields of devices, computer-readable storage media, and advertising placement methods, can solve problems such as the inability to ensure the maximization of the interests of advertising companies and the fairness of advertising placement, so as to improve fairness and rationality and maximize benefits effect

Active Publication Date: 2019-02-22
JINGZAN ADVERTISING SHANGHAI CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The technical problem solved by the present invention is that it is impossible to guarantee the maximization of the interests of the advertising company and the fairness of advertising at the same time.

Method used

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  • Advertisement delivery method, apparatus, and computer-readable storage medium
  • Advertisement delivery method, apparatus, and computer-readable storage medium

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Embodiment Construction

[0031] In the real-time bidding advertisement delivery method, the advertising display platform pushes an upcoming advertisement position to the advertising company, and the advertising company needs to decide which customer's advertisement to place within a short time. In the prior art, advertising companies usually have three options for selecting advertisements to be launched: 1) Sort according to the bids of the advertisements, and those with the highest bids will participate in the bidding first; 2) Sort according to the predicted click costs, and the predicted click costs will be the lowest Among them, the predicted click cost is the ratio of the cost of this advertisement and the number of clicks obtained from the predicted advertisement. The lower the predicted click cost, the lower the cost corresponding to each click; 3) Random bidding .

[0032] However, in the above solution 1), malicious bidding by customers may occur, which prevents other customers in the adverti...

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Abstract

The invention relates to an advertisement delivery method, apparatus, and computer-readable storage medium. The method comprises the following steps: according to a preset advertisement database, obtaining a click cost corresponding to the advertisement in a preset time and a predicted click cost after the advertisement is to be put into use; the click cost is the ratio of the cost of advertisement delivery to the amount of clicks obtained, and the predicted click cost is the ratio of the cost of advertisement delivery to the amount of clicks obtained after delivery. Obtaining a click cost reduction range of the advertisement according to the click cost corresponding to the advertisement and the predicted click cost; according to the size of the click cost reduction range of each advertisement, the corresponding advertisement is put into operation. By adopting the scheme, the effect of ensuring the maximum benefit of the advertising company and the fairness and reasonableness of the advertisement delivery can be achieved simultaneously.

Description

technical field [0001] The present invention relates to the field of advertisement delivery, in particular to an advertisement delivery method, device and computer-readable storage medium. Background technique [0002] Today, advertising is one of the preferred channels for merchants to promote their products or services. There are many types of advertising delivery methods, among which the real-time bidding (Real Timing Bidding, RTB) advertising delivery method is commonly used by traffic platforms and advertising companies today. way of advertising. [0003] In the real-time bidding advertisement delivery method, the advertising display platform pushes an upcoming advertisement position to the advertising company, and the advertising company needs to decide which customer's advertisement to place within a short time. In the prior art, advertising companies usually have three options for selecting the advertisements to be launched. 1) Sort according to the bids of the adve...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0244
Inventor 汤奇峰李飞
Owner JINGZAN ADVERTISING SHANGHAI CO LTD
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