Yield optimization of cross-screen advertising placement
What is Al technical title?
Al technical title is built by PatSnap Al team. It summarizes the technical point description of the patent document.
A technology for advertising and advertisers, applied in the field of revenue optimization for cross-screen advertising, it can solve problems such as marriage wishes, pregnancy or other lifestyle changes that are not easy to evaluate or predict
Active Publication Date: 2019-03-01
VIDEOAMP INC
View PDF8 Cites 2 Cited by
Summary
Abstract
Description
Claims
Application Information
AI Technical Summary
This helps you quickly interpret patents by identifying the three key elements:
Problems solved by technology
Method used
Benefits of technology
Problems solved by technology
While it is easy to adjust an individual's age over time, other modifiable characteristics such
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more
Image
Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
Click on the blue label to locate the original text in one second.
Reading with bidirectional positioning of images and text.
Smart Image
Examples
Experimental program
Comparison scheme
Effect test
example 1
[0321] Example 1: User Interface
[0322] Figures 10A-10D An exemplary user interface is shown in , and in these successive figures, interfaces for successive steps in a revenue optimization workflow, such as may be performed in an MVPD environment, are shown.
[0323] exist Figure 10A , the details of the activity are uploaded to the system through the front end.
[0324] exist Figure 10B , provides a user front end for organizing the hard constraints associated with existing ad inventory units.
[0325] exist Figure 10C , a user front end is provided to show that no violations Figure 10B Ad units with any hard constraints in the
[0326] exist Figure 10D , the front end shows the system scenario modeling interface with weighted implicit soft constraints and predicted payoffs under selected weights.
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more
PUM
Login to view more
Abstract
The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system permits targeting of advertising content to consumers on TV and mobile devices that can be operated from within a multi-channel video programming distributors environment. The system is able to use hard and soft constraints to come up with a number of possible targets for an advertising campaign and can then provide tools for optimizing those targets. The system can allocate advertising campaigns and plans to various inventory types based onthe probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumers device graph to predict future consumption behavior. The system includes an interface through which a user can adjust various constraints and optimize a distributors revenue yield from advertising.
Description
[0001] priority [0002] This application claims priority under 35 U.S.C. § 119(e) to U.S. Provisional Applications 62 / 278,888, filed January 14, 2016, and 62 / 290,387, filed February 2, 2016, and is filed on Continuation-in-Part of U.S. Patent Application Serial No. 15 / 219,262, filed July 25, 2016, the entire contents of which are hereby incorporated by reference. [0003] related application [0004] This application is related to the following U.S. patent applications: U.S. Patent Application Serial No. 15 / 219,259, filed July 25, 2016, and entitled "TARGETING TVADVERTISING SLOTS BASED ON CONSUMER ONLINE BEHAVIOR"; U.S. Patent Application Serial No. 15 / 219,268 for "CROSS-SCREEN MEASUREMENT ACCURACY INADVERTISING PERFORMANCE"; U.S. Patent Application Serial No. 15 / 219,264, filed July 25, 2016, and entitled "SEQUENTIAL DELIVERY OF ADVERTISING CONTENT ACROSS MEDIA DEVICES"; and Provisional Application Serial No. 62 / 317,440, filed April 2, 2016; the entire contents of which are h...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more
Application Information
Patent Timeline
Application Date:The date an application was filed.
Publication Date:The date a patent or application was officially published.
First Publication Date:The earliest publication date of a patent with the same application number.
Issue Date:Publication date of the patent grant document.
PCT Entry Date:The Entry date of PCT National Phase.
Estimated Expiry Date:The statutory expiry date of a patent right according to the Patent Law, and it is the longest term of protection that the patent right can achieve without the termination of the patent right due to other reasons(Term extension factor has been taken into account ).
Invalid Date:Actual expiry date is based on effective date or publication date of legal transaction data of invalid patent.