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Method, device and equipment for selecting information push object

An information push and object technology, applied in the direction of digital transmission systems, electrical components, transmission systems, etc., can solve the problems of poor similarity between targeted push users of social advertisements and seed users, and unsatisfactory social advertisement interaction effects. effect, the effect of improving similarity

Active Publication Date: 2019-03-05
TENCENT TECH (SHENZHEN) CO LTD
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AI Technical Summary

Problems solved by technology

[0005] However, the existing method for selecting information push objects only focuses on the click-through rate of users on social advertisements, which makes the sample data used to train the prediction model one-sided, resulting in the determined targeted push users of social advertisements being similar to seed users Poor performance, and the interaction effect of social advertising on social platforms is not ideal

Method used

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  • Method, device and equipment for selecting information push object
  • Method, device and equipment for selecting information push object
  • Method, device and equipment for selecting information push object

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Embodiment Construction

[0041] During the research process, the applicant of this application found that in social scenarios, when DMP (Data Management Platform) acquires seed users and acquires a larger user group through crowd expansion, that is, expands users, in order to improve social advertising, etc. The effect of information delivery not only needs to consider factors such as information exposure rate and click-through rate, but also needs to consider social platform interaction programs and similarity with seed users.

[0042] Among them, in social networks, things flock together and people are divided into groups. Social attributes can usually represent certain similarities. That is to say, social behaviors between users have certain influence. The increase in the number of friends who have liked it means that whether the user likes or not will be affected by the behavior of friends who like it, and the behavior of friends with a higher degree of intimacy often has a greater influence on the...

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Abstract

The embodiment of the invention provides a method, a device and equipment for selecting an information push object, wherein in an offline state, the relative impact between users in an information push platform and / or user impact of the users themselves is used for carrying out community division, and a plurality of candidate communities of the information push platform are obtained; after a seedpacket is obtained, a target community, namely a candidate diffusion user group, is selected according to a superposition value of the seed packet with each candidate community; and the relative impact between the users in the target community or the own user impact of the users is used for determining a plurality of information push objects of the push information, thereby improving the similarity of the selected information push object to a seed user and ensuring the information push effect.

Description

technical field [0001] The invention relates to the application field of information directional push, in particular to a method, device and electronic equipment for selecting an information push object. Background technique [0002] Social network is a mainstream Internet information dissemination media that has risen rapidly in recent years. It allows users to use personal terminals or mobile terminals as entrances, use characters that do not exceed a specific character limit, and publish interesting content, or through comments or Leave a message, express your personal views, and interact with your friends online. In addition, social networks allow members to relate themselves to other members, thereby creating a web of connections between members of the social network that the social network can use to push more relevant information for each member based on the members' stated interests. [0003] Based on this, social networks have attracted the attention of Internet ad...

Claims

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Application Information

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IPC IPC(8): H04L29/08H04L12/24
CPCH04L41/142H04L41/145H04L41/147H04L67/535H04L67/55
Inventor 杨春风
Owner TENCENT TECH (SHENZHEN) CO LTD
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