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Cloud editing account data analysis method and system

A data analysis and account technology, applied in the field of network communication analysis, can solve problems such as difficulty in flexibly adjusting information release strategies, and inability to conduct comprehensive evaluation of organizational forms, so as to improve the effect of publicity and expand the scope.

Inactive Publication Date: 2019-03-08
深圳亿幕信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Most of the media with a certain scale have the phenomenon of division of labor and refinement. Under the main media account, there are often multiple sub-accounts responsible for different divisions of labor; and the current evaluation methods for social media accounts mainly focus on the degree of information dissemination of a single account and the popularity of the account. The degree of attention cannot be comprehensively evaluated for such a radial organizational form, so it is difficult to flexibly adjust the information release strategy

Method used

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  • Cloud editing account data analysis method and system
  • Cloud editing account data analysis method and system
  • Cloud editing account data analysis method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0061] Such as figure 1 As shown, Embodiment 1 of the present invention provides a cloud clipping account data analysis method, including the following steps:

[0062] S1: Create at least one sub-account under the general account, or add an existing account as a sub-account of the general account; set the account name and password for each sub-account, and set the activation status and enable function permissions; share the account binding module, It is used to bind the sub-account with the master account, and only the bound account can share data;

[0063] S2: Obtain materials from the material library, create information to be released, the information to be released includes at least one of video clips and text descriptions, and select at least one from the general account and the sub-account, to the said Publishing the information to be released, obtaining the released information, and uploading the released information as material to the material library;

[0064] S3: M...

Embodiment 2

[0071] Such as figure 2 As shown, embodiment 2 discloses a method for analyzing cloud clipping account data on the basis of embodiment 1. This embodiment 2 further defines the specific method of step S1 and step S4 as follows:

[0072] S4.1: set a forwarding times threshold (preferably 20 times), when the forwarding times of published information exceeds the forwarding times threshold, enter the following operation;

[0073] S4.2: Count the reading volume, playback volume, forwarding volume, and likes of published information, and filter out effective information from them to obtain effective reading volume, effective playback volume, and effective forwarding volume (excluding trolls, advertisements, Spam marketing, zombie fans and bad information, etc.), in order to understand the breadth of dissemination;

[0074] S4.3: According to the forwarding situation, analyze the forwarding level of the published information (directly forwarded from the publishing account is the fir...

Embodiment 3

[0079] Embodiment 3 discloses a cloud clipping account data analysis method on the basis of embodiment 1, and this embodiment 3 further defines the specific method of step S5 as follows:

[0080] S5.1: Make statistics on the number of visits, readings, reposts, comments, broadcasts, and fans of the homepage of the publishing account from the time the published information is released to the current time, and filter out valid information from them (excluding water content) Army, advertising, spam marketing, zombie fans and bad information, etc.), get the effective reading volume, effective forwarding volume, effective commenting volume and net increase of fans;

[0081] S5.2: Analyze the change trend of effective reading volume, effective reposting volume, effective commenting volume, and net increase of fans within a period of time (such as within a day, within 72 hours, within a week, within a month);

[0082] S5.3: Make statistics and analysis on the basic information of the...

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Abstract

The invention provides a cloud editing account data analysis method and a corresponding system. A plurality of sub-accounts in the same total account in social media (especially micro-blogs) can be managed at the same time; by performing statistics on material transaction and income-expenditure situations, inter-account interaction situations and audience and fan situations, a propagation situation of published information and a popularity situation of an account of publishing the information are analyzed; and an influence and a progress of the published information and the publishing account,feature distribution of a concerned crowd and a change trend are investigated, so that a reference is provided for later adjustment of a publishing strategy, information publishing can be carried outin a targeted manner, the information propagation range can be expanded, and the propaganda effect can be improved.

Description

technical field [0001] The invention belongs to the field of network communication analysis, and in particular relates to a method and system for analyzing cloud clipping account data. Background technique [0002] With the development of social networks, information dissemination has entered the new media era, and the release of public information is also developing in the direction of fragmentation and divergence. Accompanied by a large amount of account information on Weibo and other network platforms, and a large amount of interactive information between accounts. Most of the media with a certain scale have the phenomenon of division of labor and refinement. Under the main media account, there are often multiple sub-accounts responsible for different divisions of labor; while the current evaluation methods for social media accounts mainly focus on the degree of information dissemination of a single account and the popularity of the account. Regarding the degree of atten...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04L12/24H04L12/26G06Q50/00
CPCH04L41/142H04L43/045G06Q50/01H04L67/53H04L67/535
Inventor 陈镇诚邱理
Owner 深圳亿幕信息科技有限公司