Blockchain-based search data processing method and device

A technology for searching data and processing methods, applied in the Internet field, can solve the problem of limited interaction scenarios between users and merchants, and achieve the effect of increasing page views and promoting interaction

Active Publication Date: 2021-04-30
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, limited by the search engine's instant search and go product model and user privacy protection policies, merchants' understanding of user intentions is limited to keywords provided by users instantly, and the interaction between users and merchants is limited to the search result list page

Method used

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  • Blockchain-based search data processing method and device
  • Blockchain-based search data processing method and device
  • Blockchain-based search data processing method and device

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Embodiment Construction

[0068] In the following, only some exemplary embodiments are briefly described. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. Accordingly, the drawings and descriptions are to be regarded as illustrative in nature and not restrictive.

[0069] figure 1 A flow chart showing a blockchain-based search data processing method according to an embodiment of the present invention. Such as figure 1 As shown, the method may include the following steps:

[0070] Step S101, receiving search data from a user node, where the search data includes user information of the user node and processing behavior information related to search results.

[0071] Step S102, using the processing behavior information to determine whether the search result processing task is completed.

[0072] Step S103, if the search result processing task is completed, save the s...

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Abstract

The embodiments of the present invention provide a method and device for processing search data based on a blockchain. The method includes: receiving search data from a user node, the search data including user information of the user node and processing behavior information related to the search result; using the processing behavior information to determine whether to complete the search result processing task; For the search result processing task, a search result processing record corresponding to the user information is stored in the blockchain, and the search result processing record includes the user information and the processing behavior information. In the embodiment of the present invention, the search result processing record is stored in the blockchain, and the tamper-proof modification, traceability and incentive mechanism of the blockchain can be used to ensure the authenticity and transparency of the search result processing record, which is beneficial to improve the user's further processing of the search results. Such as sharing, using and other behavioral enthusiasm, increase page views.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a block chain-based search data processing method and device. Background technique [0002] With the popularity of the Internet, digital advertising business has become a very important marketing tool for enterprises. Taking search advertising as an example, its market size is growing at an annual growth rate of 30%-50%. In China alone, the general search advertising market has reached more than 60 billion yuan in 2017. [0003] In general search engine products, users submit search keywords (Query), make independent choices on the results returned by the engine (including advertisements and natural results), and click to jump out to the target landing page. As a monetization product with a strong ability to understand user intentions, after years of iterations, general search advertising has become a very efficient monetization method in the Internet advertising f...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535
Inventor 刘国庆李翔
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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