A method, system and storage medium for intelligent delivery of TV advertisements
Active Publication Date: 2021-11-23
MAYWIDE TECH
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Problems solved by technology
However, the target customer groups of different products are different. In order to improve the effectiveness of advertising, the traditional TV advertising method can only choose to watch prime time and high-rated channels at a higher cost. The delivery of large customer groups cannot achieve accurate delivery for the target customer group. There will be waste of resources in the process, and the effective use of resources cannot be achieved, and the cost is high.
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[0045] The present invention will be further explained and described below in conjunction with the accompanying drawings and specific embodiments of the description. For the step numbers in the embodiment of the present invention, it is only set for the convenience of explanation and description, and there is no limitation on the order of the steps. The execution order of each step in the embodiment can be carried out according to the understanding of those skilled in the art Adaptive adjustment.
[0046] refer to figure 1 , the embodiment of the present invention provides a method for intelligent delivery of television advertisements, comprising the following steps:
[0047] Carry out the first word segmentation processing on the advertisement information, and establish the advertisement information text vector;
[0048] Carry out the second word segmentation processing on the live program information, and establish the program information text vector;
[0049] Perform mat...
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The invention discloses a method, system and storage medium for intelligent delivery of television advertisements. The method includes: performing first word segmentation processing on advertisement information to establish an advertisement information text vector; performing second word segmentation processing on live program information to establish program information text Vector; match and calculate the text vector of advertisement information and the text vector of program information to generate a mapping list of advertising programs; obtain the live channel information and set-top box information watched by users in real time; generate the advertisement information to be delivered according to the live channel information and the mapping list of advertising programs; Advertisement is delivered to the user according to the set-top box information and the advertisement information to be delivered. The present invention can quickly and accurately place advertisements in real time, has high precision and reduces costs, and can be widely used in the technical field of live video broadcasting.
Description
technical field [0001] The invention relates to the technical field of live video broadcasting, in particular to a method, system and storage medium for intelligent delivery of TV advertisements. Background technique [0002] In the field of live TV two-dimensional code advertising, the usual practice is that the advertiser directly signs an advertising contract with the TV media, and carries out regular and quantitative two-dimensional code advertising according to the time period, fixed channel or fixed broadcast program. [0003] The disadvantage of this approach is that advertisers can only choose the time or channel for advertising based on traditional statistical indicators such as ratings and market share. However, the target customer groups of different products are different. In order to improve the effectiveness of advertising, the traditional TV advertising method can only choose to watch prime time and high-rated channels at a higher cost. The delivery of large ...
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IPC IPC(8): H04N21/235H04N21/258H04N21/262H04N21/435H04N21/442H04N21/81
Inventor 梁晓冬白云龙唐昊
Owner MAYWIDE TECH