A method of pushing advertisements through vehicle

Abstract

The invention discloses a method for pushing advertisements through a vehicle. An advertisement release platform and a passenger identification system are arranged in the vehicle. The method comprisesthe following steps: a positioning system obtains the current geographic position information of the vehicle; the positioning system sends the geographic position information to a remote server; theremote server obtains the information of an advertiser in an area taking a geographic position as a circle center and having a radius of N kilometers according to the geographic position information;the remote server sends the advertisement information of the advertiser to the advertisement release platform; the passenger identification system acquires the gender and / or age information of the current passenger; and the passenger identification system sends the gender and / or age information of the current passenger to the advertisement release platform, and the advertisement release platform screens out matched advertisements according to the gender and / or age information of the current passenger and sorts and plays the advertisements according to the matching degree. According to the invention, the acceptance and popularity of advertisements among passengers are improved, and the advertising effect of the advertisements is improved.

Description

technical field [0001] The invention belongs to the technical field of media advertisements, and specifically relates to a method for pushing advertisements through vehicles. Background technique [0002] Traditional advertising promotion channels mainly include television, newspapers, websites, electronic display screens set up in public places, etc. In these promotion methods, the advertiser or advertising company pays a certain advertisement publishing fee to the channel provider, and publishes the advertisement on the channel provider's media platform to show it to consumers. One of the main problems with this type of advertising promotion is that it is impossible to determine whether the advertising message is effectively conveyed to consumers. For example, many advertisements may be played in a TV program, and after watching the program, consumers may be distracted and unable to pay attention to the content in the advertisements. For another example, in media such as...

AI Technical Summary

Problems solved by technology

Dynamic video advertisements are colorful and informative. They have already been used in taxis in some cities, but there are also some shortcomings. The main reason is that the content of advertisements is pre-set in the system, and it is a rolling cycle for all passengers. Play these videos, so that many passengers basically prefer not to watch or forget about the content of the advertisement, because first of all, the broadcast of the advertisement does not effectively target and select passengers, and different groups of people (such as different genders, Different ages, different income levels) will have a certain selectivity for advertisements, not everyone will be interested in all advertisements, which leads to poor advertising efficiency and can not achieve the desired effect. At the same time, today's technology is developing day by day , Face recognition technology is also becoming more and more perfect. Face recognition technology can recognize people's expression information, and even analyze people's gender, age, etc. from face information. Among them, Microsoft's open source project Oxford is the most outstanding one, which mainly includes facial recognition. , gender classification and age detection, etc., and are provided free of charge to developers, which reduces the difficulty of development. Of course, manufacturers can also write corresponding codes, establish corresponding data models, and realize the function of face recognition. Gender classification and The basis of age detection is facial recognition technology. Age detection and gender classification are based on face feature representation, training data collection, regression / classification model establishment and model optimization in the computer for regression analysis and statistical classification to obtain the corresponding gender. information and age information

[0004] Secondly, passengers will treat these advertisements as ordinary advertisements, so most people's mentality is: what does these advertisements have to do with themselves? Just imagine, the advertisement a passenger sees is the advertisement of an advertiser (such as a restaurant) tens or even hundreds of kilometers away from him, and he will not go to such a far place to eat in a short time, so even if he passes the advertisement Interest in this catering company is also very likely to stay at the level of thought and not immediately put into practice, and the effectiveness of the advertisement will only exist for a dozen seconds after he sees it, so that the advertisement The effect played by the

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