Exhibition positioning analysis system and method based on UWB technology

Abstract

The invention discloses an exhibition positioning analysis system and method based on a UWB technology. The system comprises audience UWB chest cards, booth UWB tags, exhibit UWB tags, a base station,an application server, a database server, an audience exhibition APP and exhibition organizer exhibition management software. The audience UWB labels are arranged in the audience UWB chest cards; thebase station is deployed in an exhibition, the base station receives pulse signals sent by audience UWB tags, booth UWB tags or exhibit UWB tags; the database server collects audience coordinate positions sent by the base station; and the application server communicates with the database server, the audience exhibition APP and the exhibition organizer exhibition management software. According tothe invention, the track data of the audience can be effectively acquired with high precision, the data of the audience can be intelligently analyzed, corresponding services can be provided, the real-time distribution diagram of the audience/customer can be checked, and the interest of the audience/customer in what type of exhibit can be known.

Description

technical field [0001] The invention relates to the field of exhibitions, in particular to an exhibition location analysis system and method based on UWB technology. Background technique [0002] The existing exhibition industry is a special industry. People who enter the exhibition must carry badges with certificates to enter the exhibition and participate in activities. However, the badges are ordinary badges without integrated electronic media, and it is impossible to use them to do high-precision For positioning and navigation, it is impossible to collect the whereabouts of the audience, and it is impossible to analyze which booths and types of exhibits the audience is interested in. Existing exhibitions do not have effective and high-precision collection of audience whereabouts data, fail to intelligently analyze audience data and provide corresponding services, cannot know the real-time distribution of audience / customers, and cannot know what types of audience / customer...

AI Technical Summary

Problems solved by technology

[0002] The existing exhibition industry is a special industry. People who enter the exhibition must carry badges with certificates to enter the exhibition and participate in activities. However, the badges are ordinary badges without integrated electronic media, and it is impossible to use them to do high-precision Positioning and navigation, unable to collect the whereabouts of the audience, and unable to analyze which booths and types of exhibits the audience is interested in

Existing exhibitions do not have effective and high-precision collection of audience whereabouts data, fail to intelligently analyze audience data and provide corresponding services, cannot know the real-time distribution of audience / customers, and cannot know what types of audience / customers are interested in product interested

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