Customer-oriented journey marketing method and system

A marketing system and journey technology, applied in the field of customer-oriented journey marketing methods and systems, can solve problems such as marketing lag, blindness, and difficulty in achieving marketing activities, and achieve the effect of precise marketing and increased success rate
CN110599243AActive Publication Date: 2019-12-20WHALE CLOUD TECH CO LTD
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Patent Information

Authority / Receiving Office
CN Β· China
Patent Type
Applications(China)
Current Assignee / Owner
WHALE CLOUD TECH CO LTD
Publication Date
2019-12-20

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Abstract

A client-oriented journey marketing method comprises the following steps: S1, marketing event dependence configuration and marketing event parameter configuration: connecting a plurality of user events; S2: monitoring the events. The invention also provides a customer-oriented journey marketing system, which comprises an event input source module, a marketing event module and a data center module,and is characterized in that the event input source module is used for setting input source information and input source attributes of marketing events; the marketing event module is used for settingmarketing events, output information, output attributes and calculation strategies of the marketing events; and the data center is used for analyzing data, writing the data into Kafka, calculating KSQL data and outputting the data. By adopting the method provided by the invention, a plurality of user events can be connected by realizing configurable parameters such as event dependence, event timeliness and the like; and transforming and utilizing Kafka and KSQL data engines to finish data calculation and marketing recommendation result output in real time in combination with contents such asevent strategies and event parameters, thereby monitoring new user events.
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Description

technical field

[0001] The invention belongs to the field of big data applications, and in particular relates to a customer-oriented journey marketing method and system. Background technique

[0002] Marketing activities under the traditional marketing concept are dominated by enterprise producers, and generally have disadvantages such as marketing lag, blindness and passivity, and it is often difficult to achieve the purpose of marketing activities. The modern marketing concept depends entirely on the needs and desires of consumers, has the advantages of being advanced and proactive, and focuses more on providing customers with excellent marketing experience.

[0003] The best marketing should start with journey marketing. The essence of journey marketing is to discover the potential needs of users through insight into the location, time, and behavior of the user's scene, and then match the marketing needs with strategic content. With the help of technical means, a series o...

Claims

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