Advertisement putting method and device
A technology of advertising placement and advertising, which is applied in the Internet field, can solve problems such as the unsatisfactory advertising conversion effect and the inability to reflect the real-time price of traffic, etc., and achieve the effect of ideal conversion effect and high conversion rate
Pending Publication Date: 2020-04-07
天津亿玛科技有限公司
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Problems solved by technology
[0003] In related technologies, bidding is based on Cost Per Mille (CPM) each time. This bidding method cannot reflect the real-time price of the traffic, making the conversion effect of the advertisement placed unsatisfactory.
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[0071] In order to enable those skilled in the art to better understand the solutions of the application, the technical solutions in the embodiments of the application will be clearly and completely described below in conjunction with the drawings in the embodiments of the application. Obviously, the described embodiments are only It is a part of the embodiments of this application, but not all the embodiments. Based on the embodiments in this application, all other embodiments obtained by those of ordinary skill in the art without creative work fall within the protection scope of this application.
[0072] In related technologies, bidding is performed on the basis of Cost Per Mille (CPM) for each placement. This bidding method cannot reflect the real-time price of traffic, making the conversion effect of the placed advertisements unsatisfactory.
[0073] In order to solve the above technical problems, this application provides an advertisement delivery method and device. When a ta...
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The embodiment of the invention discloses an advertisement putting method, comprising the steps: responding to a triggering operation of a target user when the target user opens a webpage or an application program, obtaining a bidding request for the target user, and determining a to-be-put advertisement matched with the target user according to the bidding request; calculating the conversion rateof the to-be-delivered advertisement of the target user according to the user characteristics reflected by the historical behavior data of the target user and the advertisement characteristics of theto-be-delivered advertisement; and calculating the bid of the to-be-delivered advertisement according to the conversion rate, and determining a target advertisement delivered to the target user fromthe to-be-delivered advertisement according to the bid of the to-be-delivered advertisement. The conversion rate can reflect the value of putting the to-be-put advertisement for the target user, wherein the higher the conversion rate is, the higher the bid is, so that the opportunity of putting the advertisement for the target user is obtained, and because the bid is determined according to the conversion rate, the conversion rate of the target user for the target advertisement is relatively high, and the conversion effect is ideal.
Description
Technical field [0001] This application relates to the Internet field, and in particular to an advertisement placement method and device. Background technique [0002] Real Time Bidding (RTB) is to bid on the basis of each ad display exposure. When a user opens a web page of a multimedia website, the multimedia website will place the advertisement on the web page visited by the user on the online advertising transaction system. In the bidding auction, different advertisers can bid, and the highest bidder gets the opportunity to display the ad space. [0003] In related technologies, bidding is performed on the basis of Cost Per Mille (CPM) for each placement. This bidding method cannot reflect the real-time price of traffic, making the conversion effect of the placed advertisements unsatisfactory. Summary of the invention [0004] In order to solve the above technical problems, this application provides an advertisement delivery method and device. Since the bid is determined accord...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0275G06Q30/0271G06Q30/0277
Inventor 柯细兴罗洪滨黄远相但威
Owner 天津亿玛科技有限公司