Agricultural material commodity marketing method and marketing system

Abstract

The invention discloses an agricultural material commodity marketing method and an agricultural material commodity marketing system. The system comprises a marketing management server, retailer terminal software and consumer terminal software. The marketing management server establishes a mapping relationship between the reward rule and the two-dimensional code; after the server receives order information triggered when the user purchases the commodity, a reward request uploaded by the user and personal information of the reward request are acquired; and when it is judged that the second unitidentification code is matched with the first unit identification code and the personal information conforms to the reward rule, allocating a corresponding reward to the user. The rewards can be realobjects, cash red envelopes or virtual objects such as credits and virtual coins, and the users can be retailers or consumers. According to the invention, the rewards are set to encourage the retailers to actively sell the commodities, promote the consumers to purchase the commodities in a targeted manner, establish an association relationship between the rewards and the two-dimensional codes, enable the rewards to directly reach the consumers, and prevent the rewards from being intercepted by sales channels. And the rewarding process is simple, interestingness is high, and diffusion consumption is easy to achieve.

Description

technical field [0001] The invention relates to the technical field of electronic information, in particular to a commodity marketing method and a marketing system. Background technique [0002] The current sales model of agricultural materials is usually manufacturers-distributors-retailers-consumers. Through layer-by-layer distribution, it is difficult for the marketing activities invested by agricultural material production enterprises to directly reach consumers. At the same time, due to the wide variety of agricultural materials, There are so many brands that it is difficult for consumers to remember the brand of a certain product or a certain type of agricultural materials. Unless it is some well-known brand agricultural materials manufacturers that are already well-known to the public, or agricultural materials that are more commonly used by people. [0003] The final consumers of agricultural materials are farmers. Farmers often have a low awareness of the brand of ...

AI Technical Summary

Problems solved by technology

[0003] The final consumers of agricultural materials are farmers. Farmers often have a low awareness of the brand of agricultural materials. Most of the time, their consumption tendency is based on the recommendation of the sales staff of the agricultural materials store. The production company controls the final sales of the products. The power is poor, and the promotional gifts put in are often intercepted by dealers and cannot really reach consumers

At the same time, traditional marketing methods can neither track the sales progress of products in a certain area, nor can it evaluate the effectiveness of marketing activities.

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