Forced interception test type advertisement method and device

Abstract

The invention discloses a forced interception test type advertisement method, which comprises the steps of S1, interrupting a current user behavior of a user side through a current user behavior interception instruction, and playing advertisement contents and test questions associated with the advertisement contents on a user side equipment interface; s2, obtaining test question answers submittedby a user, and verifying the test question answers; and S3, if the answer is verified to be correct, controlling the interrupted user behavior of the user side to continue, otherwise, if the answer fails, reviewing or answering the question. According to the method, the attention of the user to the advertisement content is improved through a forced memory and rewarding mechanism; the audience canremember the most core content of the advertisement in the intercepted state, the audience can be guided to forcibly remember the important content that the advertiser wants to remember by the audience to a great extent, and meanwhile, the time of the user who knows the advertisement content is saved; the advertisement effect is enhanced; the invention further provides a device for implementing the method.

Description

technical field [0001] The invention relates to the technical field of advertisements, in particular to a method and device for mandatory interception test type advertisements. Background technique [0002] With the advancement of society, economy, and technology, advertisements appear in the form of online advertisements, such as pop-up advertisements, full-screen advertisements, interstitial advertisements, floating advertisements, Types of online advertisements such as spam advertisements; at present, most advertisements need to focus on the key points of the advertisement in order to attract the audience, and invest a lot of art design costs, star endorsement costs, and advertising platform costs, but there is no guarantee The audience can remember the important content that the advertising demand side wants the audience to remember. The cost is high but the effect is low. [0003] In other words, the transformation of media technology and the media environment in the n...

AI Technical Summary

Problems solved by technology

[0002] With the advancement of society, economy, and technology, advertisements appear in the form of online advertisements, such as pop-up advertisements, full-screen advertisements, interstitial advertisements, floating advertisements, Types of online advertisements such as spam advertisements; at present, most advertisements need to focus on the key points of the advertisement in order to attract the audience, and invest a lot of art design costs, star endorsement costs, and advertising platform costs, but there is no guarantee The audience can remember the important content that the advertising demand side wants the audience to remember, the cost is high but the effect is low

[0003] In other words, the transformation of media technology and the media environment in the new media era not only brings opportunities for the vigorous development of the advertising market, but also provides more convenient conditions for mandatory advertising. Almost all advertising information is in the form of mandatory However, many advertisers simply use fixed indicators such as click-through rate and delivery to measure the effect of advertisements, but ignore that what they intercept is the attention of consumers instead of attention; many advertisers blindly increase the duration and Frequency, forcing consumers to contact their advertising information with high frequency, in order to occupy a place in consumers' minds when making consumption decisions; traditional advertising methods use click-through rate and delivery to measure advertising effects, but ignore that advertising effects are not just Building consumer awareness, wasting a lot of advertising costs but the advertising effect is not good

Images