Message pushing method and device, equipment and storage medium

A message push and device technology, applied in the Internet field, can solve the problems of the crowd size and effect are not easy to control, the message push efficiency and accuracy are low, and the message push effect is poor, so as to improve the user experience, improve the open rate, and improve the efficiency. Effect
CN111400600APending Publication Date: 2020-07-10深圳市铭数信息有限公司
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Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
深圳市铭数信息有限公司
Publication Date
2020-07-10

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Abstract

The embodiment of the invention discloses a message pushing method and device, equipment and a storage medium. The method comprises the following steps: obtaining a target push message and a target push amount, and according to the activity value of each user in the user set and the estimated click rate of each user for the target push message, obtaining the target push message; sorting the usersin the user set according to the user attribute of each user and the correlation between the user attribute of each user and the target user attribute of the target push message, and further sending the target push message to the matched target user. According to the technical scheme of the embodiment of the invention, after the target push message is obtained, the user is sorted according to theactivity value of the user, the estimated click rate of the user to the target push message and the correlation between the user attribute of the user and the target user attribute of the target pushmessage, so the target push message is pushed to the matched target crowd, the message push efficiency is improved, and the message push accuracy is improved.
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Description

Technical field

[0001] The embodiments of the present invention relate to Internet technology, and in particular, to a message pushing method, device, equipment, and storage medium. Background technique

[0002] With the continuous advancement of science and technology, Internet technology has developed rapidly. As an important branch of Internet technology, applications with various functions are widely used in terminal devices.

[0003] When an existing application pushes messages, the operator sets the push content, push time, and push customer group in the background of the message. The operator selects the customer group to determine who to push the message. The effect of the customer group selection depends on the operator’s Business, product and market understanding, therefore, the size and effect of the crowd screened by operators are not easy to control, the efficiency and accuracy of message push are low, and the effect of message push is poor. Summary of the invention ...

Claims

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