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Message pushing method and device, equipment and storage medium

A message push and device technology, applied in the Internet field, can solve the problems of the crowd size and effect are not easy to control, the message push efficiency and accuracy are low, and the message push effect is poor, so as to improve the user experience, improve the open rate, and improve the efficiency. Effect

Pending Publication Date: 2020-07-10
深圳市铭数信息有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] When the existing application program pushes messages, the operator sets the push content, push time and push customer group in the background of the message, and the operator will determine the group of people to push the message by selecting the customer group. The understanding of business, product and market, therefore, the size and effect of the crowd screened by operators are not easy to control, the efficiency and accuracy of message push are low, and the effect of message push is poor

Method used

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  • Message pushing method and device, equipment and storage medium
  • Message pushing method and device, equipment and storage medium
  • Message pushing method and device, equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] figure 1 This is a flowchart of a message push method provided in the first embodiment of the present invention. This embodiment is applicable to the situation where the acquired target push message is sent to the matched target user. The method can be pushed by the message in the embodiment of the present invention. The device can be implemented by software and / or hardware, and can be integrated in a server. The method specifically includes the following steps:

[0025] S110. Obtain a target push message and a target push volume; wherein the target push message includes at least one target user attribute.

[0026] In addition to the specific content of the message, the target push message also includes at least one target user attribute, that is, the attribute of the user to which the message is to be pushed, so that the message can be pushed to the target group in a targeted manner and the push of the message is improved Effect: The target push volume indicates the number ...

Embodiment 2

[0040] figure 2 It is a structural block diagram of a message pushing device provided in the second embodiment of the present invention. The device specifically includes: a target push message acquisition module 210, a sorted list acquisition module 220, and a target push message push module 230.

[0041] The target push message obtaining module 210 is configured to obtain a target push message and a target push volume; wherein the target push message includes at least one target user attribute;

[0042] The sorting list obtaining module 220 is configured to obtain a user set, and according to the activity value of each user in the user set, the estimated click-through rate of each user on the target push message, and the user attribute of each user Sorting each of the users in the user set to obtain a sorted list according to the correlation with the target user attribute of the target push message;

[0043] The target push message push module 230 is configured to determine a corre...

Embodiment 3

[0056] image 3 This is a schematic structural diagram of a device provided in Embodiment 3 of the present invention. image 3 A block diagram of an exemplary device 12 suitable for implementing embodiments of the invention is shown. image 3 The displayed device 12 is only an example, and should not bring any limitation to the function and application scope of the embodiment of the present invention.

[0057] Such as image 3 As shown, the device 12 takes the form of a general-purpose computing device. The components of the device 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, and a bus 18 connecting different system components (including the system memory 28 and the processing unit 16).

[0058] The bus 18 represents one or more of several types of bus structures, including a memory bus or a memory controller, a peripheral bus, a graphics acceleration port, a processor, or a local bus using any bus structure among mul...

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Abstract

The embodiment of the invention discloses a message pushing method and device, equipment and a storage medium. The method comprises the following steps: obtaining a target push message and a target push amount, and according to the activity value of each user in the user set and the estimated click rate of each user for the target push message, obtaining the target push message; sorting the usersin the user set according to the user attribute of each user and the correlation between the user attribute of each user and the target user attribute of the target push message, and further sending the target push message to the matched target user. According to the technical scheme of the embodiment of the invention, after the target push message is obtained, the user is sorted according to theactivity value of the user, the estimated click rate of the user to the target push message and the correlation between the user attribute of the user and the target user attribute of the target pushmessage, so the target push message is pushed to the matched target crowd, the message push efficiency is improved, and the message push accuracy is improved.

Description

Technical field [0001] The embodiments of the present invention relate to Internet technology, and in particular, to a message pushing method, device, equipment, and storage medium. Background technique [0002] With the continuous advancement of science and technology, Internet technology has developed rapidly. As an important branch of Internet technology, applications with various functions are widely used in terminal devices. [0003] When an existing application pushes messages, the operator sets the push content, push time, and push customer group in the background of the message. The operator selects the customer group to determine who to push the message. The effect of the customer group selection depends on the operator’s Business, product and market understanding, therefore, the size and effect of the crowd screened by operators are not easy to control, the efficiency and accuracy of message push are low, and the effect of message push is poor. Summary of the invention ...

Claims

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Application Information

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IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 董杰
Owner 深圳市铭数信息有限公司
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