Intelligent orientation method and device for promotion user group and computing equipment
A user group, a technology in the user group, applied in the computer field, can solve the problems of large limitations of target promotion users, difficulty in obtaining users' real points of interest, and the inability of the information provider's user attributes to fully express the user's characteristics, so as to overcome the limitations And the effect of determining the inaccuracy of the results and improving the promotion conversion rate
Pending Publication Date: 2020-07-24
BEIJING QIHOO TECH CO LTD
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Problems solved by technology
[0003] However, the user attributes specified by the information provider in the prior art cannot fully express the user's characteristics, and thus it is difficult to obtain the user's real points of interest
Correspondingly, the method of determining the target promotion user according to the user attributes specified by the information provider will make the final target promotion user limited and the determination result will be inaccurate
Method used
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[0034] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0035] figure 1 A flow chart of an intelligent orientation method for promoting user groups according to an embodiment of the present invention is shown. Such as figure 1 As shown, the method includes:
[0036] Step S101: For the information to be promoted, obtain seed user groups and non-seed user groups corresponding to the information to be promoted.
[0037] Among them, the information to be promoted can be divided in units ...
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The invention discloses an intelligent orientation method and device for a promotion user group and computing equipment, and the method comprises the steps: obtaining a seed user group and a non-seeduser group corresponding to to-be-promoted information; performing training according to the user characteristics of each seed user and each non-seed user to obtain an intelligent orientation model; traversing a user from the user group, inputting the user characteristics of the user into the intelligent orientation model, and determining whether to add the user into the promotion user group of the to-be-promoted information or not through prediction until the users in the user group are traversed. Therefore, according to the scheme of the invention, the target promotion user of the to-be-promoted information is predicted through the intelligent directional model obtained through training, so that the mode of determining the promotion user group is intelligent; moreover, the intelligent orientation model is obtained by training the user characteristics, so that compared with a mode of determining the target promotion user according to specific user attributes, the promotion user groupfinally obtained by the method is more accurate.
Description
technical field [0001] The invention relates to the field of computer technology, in particular to an intelligent orientation method, device and computing equipment for promoting user groups. Background technique [0002] With the development of the Internet and the development of mobile terminals, it has become a trend to obtain various demand information through terminal pages. At the same time, in order to achieve efficient conversion of information push, more and more information providers usually specify the user attributes that the target promotion users should have before information delivery. These user attributes usually include the following dimensions: geographical dimension , interest dimension, population dimension, and / or network device dimension, etc. For example, for the promotion of a makeup application, the provider of the makeup application specifies that the user attributes of the target users include: female, 20 to 25 years old, and beauty-loving. Then...
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IPC IPC(8): G06F16/9535H04L29/08
CPCH04L67/55
Inventor 刘小成
Owner BEIJING QIHOO TECH CO LTD