Novel industrial and commercial zero-consumption integrated marketing system and method based on block chain

Abstract

The invention particularly relates to a novel industrial and commercial zero-consumption integrated marketing system and method based on a block chain. According to the novel industrial and commercialzero-consumption integrated marketing system and method based on the block chain, an alliance chain organization form is adopted, and the consensus process of the block chain is controlled by a pre-selected node; the system comprises three participants including an industrial producer, a commercial operator and a consumer, and an alliance chain is formed by the three participants, wherein an industrial producer is taken as a main body, the industrial producer and each commercial operator are combined to form a verification node, and each consumer forms a public node. According to the novel industrial and commercial zero-consumption integrated marketing system and method based on a block chain, on the premise of ensuring the information security of consumers, the access of controllable authority can be carried out;, the urgent demand that industrial manufacturers cannot accurately and comprehensively obtain consumer information at present is solved, the regional delivery strategy can be optimized, the affinity of industrial products is improved, the brand market influence is improved, the brand market share is further improved, and the healthy development of the market is guided.

Description

technical field [0001] The present invention relates to the technical field of block chain, in particular to a new integrated marketing system and method based on block chain. Background technique [0002] With the continuous deepening of the market-oriented reform of the tobacco industry, various industries are currently actively building their own brands, enhancing the brand's market influence, and thus increasing the brand's market share. In this process, the industry must extend its marketing tentacles to consumers in order to effectively influence the market and enhance brand influence. [0003] The circulation of cigarettes is a four-tier link from industrial production to commercial monopoly, to retail sales, and finally to consumption by smokers. Due to the current tobacco monopoly system, industrial manufacturers cannot effectively directly contact consumers, while retailers, as the forefront of contacting tobacco consumers, are in the hands of commercial operators...

AI Technical Summary

Problems solved by technology

This type of marketing activity is generally a staged activity, which determines that its effect is not sustainable, and there is a problem that industrial manufacturers do not trust the process of using commercial materials, and the final destination of materials cannot be traced.

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